Another helpful hint, don’t save your call-to-action phrase for last. Place them throughout your copy. Incorporate phrases like: Purchase our product today and…. Pick up phone and call and you’ll learn....

Already have a decent call-to-action? Pump it up. Include every possible way customers can contact and buy from you. Give an example of how you’ll make their life better and easier. This could be. Buy this power broom today and it’ll cut your cleaning time by 75%. Imagine what you can with an extra three hours each week.

Want some more examples? Here are some courtesy of my mailbox.

“Hurry! This “free sample invitation” & FREE GIFT offer won’t last long. Just mail back FREE-SAMPLE certificate today. So you don’t miss it.”

“Classes begin throughout year, so there’s no better time to start than now. Call 1-xxx-xxx-xxxx today”

“Do it today. Enroll online. Mail your Risk-Free Trial Certificate. Or call 1-xxx-xxx-xxxx now” See how easy they made it to respond.

Get an unbeatable 0% APR FOR LIFE on transferred balances with xxxxxxxx Platinum Card. It’s easy – just fill out Application below and mail it today!

So, what are you waiting for? Go plant those call-to-action phrases in your copy and watch your business grow…right now.

Quick tip: Visit your site. Does copy contain more “we,” “me,” and “I” statements than “you” and “your?”

Marco…Polo Have you ever visited a site to be sold on product, then when you needed to ask a quick question, you couldn’t find their contact information? The solution: Put at least an email address or phone number on each page, preferably at top or bottom. Then put more detailed contact information on your contact page.

Rarely read but really important. Just presence of terms and conditions and privacy policies instills confidence in your product. It also eases minds of your more anxious customers.

Vague, iffy, testimonials Testimonials are easiest and perhaps best way to capture your customers’ attention and confidence. But simple statements saying that your product is good, won’t work. Detailed testimonials praising how much your product improved their life work best. Another way to give testimonials more selling power, get a picture. Even better, get a picture with you customer using your product or benefiting from your service.