- Easy and convenient to use

- Saves time

- Good for environment

- Children can't get enough of it

- Your dog will never have fleas again

Mention problem your product addresses and present your product as only real solution to that problem.

For example, you can urge visitors to: "Order now -- don't delay!" or you can add a more persuasive argument by stating: "Order now and boost your energy levels through roof in less than a week!"

Promise specific results and back them up with a guarantee. Instead of saying, "By using this product, you'll increase your sales," say, "Your sales will increase by up to 20% in 30 days or less -- guaranteed!" This establishes a higher perceived value in your product.

Whenever you can, include a persuasive tidbit that piques your visitors' interest or adds to your credibility. For example...

- A link that says "About Us" is informative, but doesn't give reader a good reason why they should care. A call to action like: "Discover why over 20,000 business owners trust us" is far more effective.

- A link that says "Products" is far less compelling than a link like this: "Click here now to find best tool for job."

Encourage visitors to think of your product or service as something that already belongs to them. Transfer ownership by actually including them in your call to action: "Order now and your mirror will be showing a new you with a full head of hair in less than 60 days -- guaranteed!"

Try to instill a sense of urgency so your visitors feel compelled to make a purchase right away rather than leave and return to your web site later. You can create urgency in several ways. For example, you can...

- Limit time for which your offer is available: "Available for next 5 DAYS ONLY!"

- limit quantity of products or services you offer: "Available only to first 100 people who order!"

- Include a discount for a limited time or on a limited quantity of products.

- Include bonus items for a limited time or on a limited quantity of products.

However, you have to follow through on any such claims you make, or your credibility will be ruined.

FINAL THOUGHTS

After your headline, your call to action is THE most important element on your web site. It should stand out from rest of your copy and be easy for your visitors to find.

In order to draw attention to it, use bolding, a larger font size, a different color -- whatever best suits style of your web site.

To test effectiveness of your call to action, ask some friends to look over your homepage. How long does it take them to find your call to action? As a general rule, it shouldn't take people any longer than 3 seconds.

Don’t forget, your call to action is what reflects true purpose of your web site. It's key that gets your visitors to do what you want them to do. Take time to craft enticing copy that really encourages your visitors to take action. If you make people an offer they can’t refuse, your sales will really soar!

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