Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them

Written by Jennifer McCay

Continued from page 1

The lesson here is that it's probably best to leaverepparttar shop talk inrepparttar 135897 shop and write for your customers usingrepparttar 135898 words in their vocabulary.

3. Forgetting to ask prospects to buy what you're offering! Isn'trepparttar 135899 point of B to B marketing to get business people to purchase what you're selling? There is no need to be overrepparttar 135900 top with your call-to-action, but it is important that you include one.

If you're hesitant to ask forrepparttar 135901 buy, keep in mind that most business people are aware they're being sold torepparttar 135902 moment they read promotional materials and accept this as a part of doing business.

Selling to "timid" office workers? Find a way in your copy to speak to their hearts, then ask them politely to consider what you have to offer.

Is your audience a group of somewhat stuffy financial types? Show themrepparttar 135903 financial benefit of what you're offering, as well as what they'll save when they purchase from you. Then ask them to buy in a way that appeals to their analytical minds.

A word of caution: If your B to B marketing is targeted toward professional marketers, that's even more reason to urge readers to purchase; if you don't, they might not take action because of their over-exposure to marketing messages of all kinds. Just userepparttar 135904 approach best-suited torepparttar 135905 type of marketing that they handle every day.

The bottom line? Don't forget to ask people to take action, regardless of what that action is.

Of course, there are other ways to boostrepparttar 135906 results of your B to B marketing, but these copywriting tips will have you headed inrepparttar 135907 right direction in no time flat. Make sure to use them for all of your upcoming campaigns.

Brand copywriter/creative director Jennifer McCay develops persuasive copy and branding strategies for individuals, small businesses and large corporations through her company, Avenue East Communications, Inc. Jennifer is the publisher of the Avenues to Marketing Success Newsletter, which delivers tips on copywriting, branding and other marketing topics every other week. To subscribe or find out more, head to

Formulas Copywriters Employ When Creating Web Content

Written by Angelique van Engelen

Continued from page 1

The hyperlinks of any website can be roughly divided in four categories with no real distinctions but which you need to employ using a rule of thumb: a) Clix generating click throughs (brand awareness)* b) Clix generating repeat visits by internal referral (e.g. bookmarks, newsletter signups, brochures); c) Clix generating traffic (agreements for inbound links, online marketing for third parties); d) Clix generating sales

*Do not confuse our use ofrepparttar term “click throughs” with click throughs as inrepparttar 135896 pay per click concept. Pay per click is all about inbound traffic into a site. Here, I am discussingrepparttar 135897 internal navigational path.

Once I haverepparttar 135898 idea of a website’s structure along these lines, I start floating intorepparttar 135899 writing stage and as I go along, I tend to keep a continuous check thatrepparttar 135900 profile ofrepparttar 135901 content and links actually match up withrepparttar 135902 vital points.

Each website is unique of course and to categoriserepparttar 135903 links into four categories very rigidly does not make sense. For instance, a link to an article that has also been published elsewhere onrepparttar 135904 web creates both inbound traffic and repeat visit value and possibly also a click through.

It makes sense to assess each link and construct content around it on using common sense. In this process, I tend to take into account a number of factors, includingrepparttar 135905 navigational path, design possibilities and optimal content size.

Although most sites differ,repparttar 135906 links making uprepparttar 135907 navigational path are generally quite similar in their relation torepparttar 135908 vital points; click throughs are generally way less closely related to a site’s vital points than for instance sales clicks. Or at least when you build up your sales idea right,repparttar 135909 ultimate click will be entirely logically connected with your business concept. As forrepparttar 135910 middle two categories, they generally are somewhere inrepparttar 135911 middle in relation to vital points too.

There is not a lot else to writing good website content, apart from gloating overrepparttar 135912 results with your clients a few months later!

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