Boomerang, Don't Ricochet your Web Site Visitors

Written by Judy Cullins


Continued from page 1

5. Offer a "Discounts ofrepparttar Month" navigation link on your home page.

Once your visitors find this one, they will be back each month to see your new offers. If you are like me and other Web visitors, you don't want to miss anything.

6. Host a discussion group on your site to bring back your visitors more often.

Here, they can interact fully as you share your knowledge and offer suggestions. This project will take more of your time than others, but may be worth it to develop more trust. If you don't use this idea, gather up your answers to clients' or visitors' questions. Use these in a special Frequently Asked Questions (FAQ) column. Inrepparttar 124934 past, I offered free answers for writing books onrepparttar 124935 Web site: AsktheExpert.com.

7. Include "useful links "as a navigational bar on your home page where you post other related Web sites and a short description.

This adds value to your site because people likerepparttar 124936 convenience of shopping for services and products all on one Web site yours!

These Web site marketing tips are justrepparttar 124937 beginning. Be patient withrepparttar 124938 process. For every improvement you make, be sure it really is an improvement. Use a market survey with savvy friends and associates. Ask them to vote from 1-10. Does this move you to want to find out more? Does this feature enhance my site or not? For more tips, see "free articles" at www.bookcoaching.com.

Judy Cullins: 20-year author, speaker, book coach Helps entrepreneurs manifest their book and web dreams eBk: "Ten Non-techie Ways to Market Online" http://www.bookcoaching.com/products.shtml Send an email to Subscribe@bookcoaching.com FREE The Book Coach Says... includes 2 free eReports Judy@bookcoaching.com Ph:619/466/0622


Ten Steps To Prepare Yourself for Online Marketing

Written by Judy Cullins


Continued from page 1

Incorporate a plan and action steps to sell other products that relate to your book. These could submitting informational pieces to ePublishers so that your word gets out to thousands, even tens of thousands of people daily onrepparttar net. This untapped audience awaits your service and product. For more information on this, contact your book and Internet promotion coach..

7. Include your four-to-six line signature atrepparttar 124933 end of every email you send with a benefit or special book you want to sell. Include your name, email address, Web site address and phone number. Separate your note's end and signature with graphics such as ==== or #####.

8. Market your book or products through writing short articles to submit to opt-in ezines. Use a search engine to find Web site ezines in your category or genre or send directly torepparttar 124934 ezines. Your article must be compelling, concise and useful, so take care and edit it until it shines.Most editors and publishers want articles from 500-1000 words.

These people want and need your free information for their ezines web sites. They publish with your Signature Box atrepparttar 124935 bottom.

9. Submit your articles to top Web sites to multiply sales. If you write business or how to books, userepparttar 124936 search engines to find them. Top site ezines get from 25,000 to 500, 000 readers daily. These sites need your content, and they will pay you handsomely by including your key words that help your search engine position. Your coach is #2 now on Google and 35 others. They also include your url in a hyperlink straight to your Web site or whereever you sell your products or service.

10. Create your own inexpensive book Web site. While it's possible to sell books on other publishers' or book sellers' sites, you need to look forward and eventually develop your own site. Authors without a site are like business people without email. You don't need a fancy Web site. Make your home page sizzle with dazzling ad copy and headings, and you'll sell books. One author put up a sales letter on his home page, "Stop Your Divorce." So compelling, it sold over 250,000 copies of his book.

Be willing to do what it takes to get Online savvy because this wonderful markeing machine is there for you.

Judy Cullins: 20-year author, speaker, book coach Helps entrepreneurs manifest their book and web dreams eBk: "Ten Non-techie Ways to Market Online" http://www.bookcoaching.com/products.shtml Send an email to Subscribe@bookcoaching.com FREE The Book Coach Says... includes 2 free eReports Judy@bookcoaching.com Ph:619/466/0622


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