White’s The Elements of Graphic Design Space, Unity, Page Architecture and Type is an approach page design in an avant-garde way. In contrast to other graphic design books, this book reveals secrets of successful graphic design from perspective of “white space”. The book sheds light on art, design and architecture and how they are to be associated with design elements. It also demonstrates how white space can give sound typography or shift burden of a page. Comments are also presented by White to ensure interactive designs, thought-provoking captions and scores of illustrations to challenge designers to ”think out of box” and not be limited by what is presented.

The book also describes five elements of design – lines, shapes, mass, texture and color. It gives instances on how to balance elements and create unity or proximity. Other important principles are alignment, repetition or consistency, contrast and “white space” or art of nothing. Grab a copy now to experience things that amused designer’s fancy.

DO use bright colors. Statistics show that colors yellow, green, and blue in banners produce a higher rate of visitors, compared to those in black-and-white. Also, red should also be used sparingly, as it suggests aggressiveness that seems to repel many of browsers.

DO provide a benefit for clicking on your banner. When you have questions in your banner, be sure to provide answer on your web site. Make sure that benefit you provide is found in your web site. Or else, your visitors will never go to your web site second time. It's so hard to make a good impression; but it takes only seconds to have a wrong perception of your company. DO keep your message short and concise. Simple banners get more attention than wordy and unfocused ones. There's no need to give a lengthy description of your web site. Any information that your visitors would want to know they will be able to get from pages of your web site.

DO link your banner to a particular page. Visitors should be able to go directly to appropriate page for information they want. When they click on your banner, make sure that they don't have to go to your home page and hunt for information. You will lose visitors as fast as you can say banner.

We hope that we have helped you make your banners more effective and efficient in providing you with a tool to achieve success.