Book Yourself Solid Tip: Cash In On The Brilliant, Creative And Quirky You!

Written by Michael Port

Continued from page 1


Who are you when you are at your best… living inrepparttar moment? 1. _____________________________________________ 2. _____________________________________________ 3. _____________________________________________

What do you love to talk about some than anything else inrepparttar 135878 world? 1. _____________________________________________ 2. _____________________________________________ 3. _____________________________________________ How would your best friends, closest clients and colleagues who really know you describe you? 1. _____________________________________________ 2. _____________________________________________ 3. _____________________________________________

Are you truly and fully expressing this bold self that you just described above with everyone you come into contact with? As soon as you exposerepparttar 135879 bright and brilliant you, you’ll be a magnet for new high paying clients!

Stayed tuned for Key #4: Produce A Powerful Personal Brand That Sets You Apart

Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you’re tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to

The Most Common Small Business Web Site Traffic Killers

Written by John Jantsch

Continued from page 1

Cleverness – There are lots of little things that designers like to do because they can. The question is what’s it costing your site. One of my favorites is that date thing. You’ve likely been to a site that publishes today’s date. Perhaps there is a good reason for that but go on back to view source on one these pages and you will seerepparttar price of that little trick. This date trick adds 300-400 lines of JavaScript code atrepparttar 135877 beginning of your page. All of this makes it hard for those search engines to find your real content. Think long and hard about adding stuff that gets inrepparttar 135878 way.

No Anchor Text Hyperlinks – Web site designs like to make little buttons and badges for navigation links. Now, this can be okay but this is also a place where less is more. Text with a hyperlink is easily understood by search engines. Remember, they can’t see images. Help them understand what your page is all about. Even if you have images navigation, put text links atrepparttar 135879 bottom of your page with all of your navigation.

Referral Marketing - This is a text link

Contact info hidden – There are some web site owners out there that don’t want to be easy to contact but I’m guessing that’s not you. Put your address and contact information on every page and make them text. More and more people are turning to their web browser like a phone book. Lots of local address and content links can make it easier to find you in your own town.

Most important content out of order – Search engines read your source code inrepparttar 135880 order they come on it. Some engines only read a small portion so you should make sure that your most important content is early on your page. Left side navigation columns, commonly found on web sites, appear atrepparttar 135881 top ofrepparttar 135882 source code and could be hindering your site from receiving proper credit forrepparttar 135883 content it contains.

No use of Heading tags – HTML uses a series of H or heading tags to help structure a page like an outline. H1 forrepparttar 135884 most important headings h2 for subheads and so on. Each of your pages will do well to contain a keyword rich headline, much like an ad forrepparttar 135885 page, and h1,/h1 mark-up inrepparttar 135886 code to letrepparttar 135887 search engines know that this is a really important part ofrepparttar 135888 page. Then, dorepparttar 135889 same with sub sections with h2,/h2 tags. I know that most designers understand these tags when it comes to styling a page but few getrepparttar 135890 important role they play inrepparttar 135891 search engine game.

Look, there is plenty more to learn about this subject and certain aspects will change from week to week but now that you have a better understanding of how search engines view your site you can go out there and make pages that get found.

John Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world small business marketing tactics and is the creator of “Duct Tape Marketing” a turn-key small business marketing system. Check out his blog at

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