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No Anchor Text Hyperlinks – Web site designs like to make little buttons and badges for navigation links. Now, this can be okay but this is also a place where less is more. Text with a hyperlink is easily understood by search engines. Remember, they can’t see images. Help them understand what your page is all about. Even if you have images navigation, put text links at bottom of your page with all of your navigation.
Referral Marketing - This is a text link
Contact info hidden – There are some web site owners out there that don’t want to be easy to contact but I’m guessing that’s not you. Put your address and contact information on every page and make them text. More and more people are turning to their web browser like a phone book. Lots of local address and content links can make it easier to find you in your own town.
Most important content out of order – Search engines read your source code in order they come on it. Some engines only read a small portion so you should make sure that your most important content is early on your page. Left side navigation columns, commonly found on web sites, appear at top of source code and could be hindering your site from receiving proper credit for content it contains.
No use of Heading tags – HTML uses a series of H or heading tags to help structure a page like an outline. H1 for most important headings h2 for subheads and so on. Each of your pages will do well to contain a keyword rich headline, much like an ad for page, and h1,/h1 mark-up in code to let search engines know that this is a really important part of page. Then, do same with sub sections with h2,/h2 tags. I know that most designers understand these tags when it comes to styling a page but few get important role they play in search engine game.
Look, there is plenty more to learn about this subject and certain aspects will change from week to week but now that you have a better understanding of how search engines view your site you can go out there and make pages that get found.
John Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world small business marketing tactics and is the creator of “Duct Tape Marketing” a turn-key small business marketing system. Check out his blog at http://www.DuctTapeMarketing.com/weblog.php