- Bright (fun, lively and expressive humans) - Courageous (dream big and aren’t afraid to take risks) - Resilient (come back for more even in face of failure) - Think big (they have high aspirations and their projects benefit lots of people) - Naturally collaborative (they see benefit of working with others to accomplish their goals)

Now, come up with your own. 1. _____________________________________________ 2. _____________________________________________ 3. _____________________________________________ 4. _____________________________________________ 5. _____________________________________________ 6. _____________________________________________ 7. _____________________________________________ 8. _____________________________________________ 9. _____________________________________________ 10. ____________________________________________

Benefits of working with Ideal Clients:

- You do your best work - You don't feel drained or tired - You feel invigorated and inspired - You connect with clients on a deeper level - You feel successful and confident - You know your work matters and is changing lives - Current clients consistently refer new clients to you - The magic of you sparkles and comes to life!

Congratulations! You just created a filtration system for potential clients. I’m sure you’ve heard expression A. B. C. - Always Be Closing. Instead, I say…A. B. C. – Always Be Communicating! Let everybody and anybody know how you help people (your invest-able opportunities) and who your ideal clients are. Cool? Got it? Good.

Stayed tuned for Key #3: Cash In On The Brilliant, Creative And Quirky You!

How do you work WITH search engines? You offer content: articles, reviews, specs. If you can provide search engines with what their users want, then search engines will gladly send you free traffic. Affiliates are taking a strong turn towards doing search engine optimization and search engines want to see content.

Building Your Site Rule #5 Add some other services and products to your site.

Focus your site on one niche AREA; then introduce additional products or services in key spots throughout site. These additions should ALWAYS be tightly related to your site theme. Your potential customers are introduced to additional choices in CONTEXT of an article or a review. You’re giving them additional ways to spend money on you.

And by additional products, I mean products that you have potentially created yourself – high ticket products that can bring in a lot of money. High-ticket affiliate products are OK as well.

Building Your Site Rule #6 Include an FAQ section – most critical!

Almost NO affiliate sites use this strategy. However, it’s one of most powerful.

You’re probably very well aware of most common questions people ask? Well, build them into your sales letter/endorsement/article. Use sub-headlines to draw attention to them. The quicker your visitors can find their answers through your website, quicker they will buy from you and more they will return to your site.

The above 6 rules should be followed very closely for every affiliate site you ever launch. Together they optimize your website to be most profitable.