So first off, tell potential clients who else you’ve helped in similar situations and how you did it. Remember you aren’t only one who can help them. Your competition may have a similar (or even same) “WHO and DO WHAT” statement. Clients decide to hire you once they understand your “WHO and DO WHAT” statement and emotionally connect with your “call to action.”

WRITTEN EXERCISE:

What is your "WHO and DO WHAT" statement? ________________________________________________

What is your "call to action"? ________________________________________________

Find your niche and create a personal branding message that tells everyone what you can do to help them ("WHO and DO WHAT") and what it’s like to be around you (“call to action”). Then go bravely forward… splish, splash and boldly express what you are known for!

Stayed tuned for Key #5

======================= Quick Ways To Generate Traffic =======================

The point of this article is not to teach you how to drive traffic to your website, but here are 5 really quick techniques to use so you can test what you just learned.

1. Article Submissions – Submit articles around web regarding your niche and have your biography link go to a opt-in page. You’ll be amazed at how well this technique works in building a list.

2. Pay Per Click – The easiest way to immediately begin getting traffic. Send all of your paid traffic directly to opt-in page, then have person land on a page that pre-sells product they were looking for. Make sure to test this, sometimes your conversions on front-end can fall, but they increase over long-run.

3. Ezine Ads – I have found Ezine ads a great way to quickly and cost effectively boost my list. Write an ad promising a “fr^^ ee membership or information” and send traffic to an opt-in page.

4. Viral Marketing – This form of marketing takes some time to kick in but can be extremely effective! Other people will spread your message and your message will have links to your opt-in page.

5. Linking strategy – This option is a bit more work, so only use it once you have tested and know that you have a winner. Start trading links with related websites and you will see a great boost in traffic.

========= Conclusion =========

In conclusion, make sure you understand that you should be building a long-term affiliate business and not just something that makes you a few dollars on one sale. If you ever stop advertising, you want to be in position to still have a powerful business. Building a large opt-in list will also position you as expert in your niche.

Finally, remember to make sure that your opt-in page fits on one computer screen and is small. Always test page by quickly driving some traffic.