Book Summary: Good To GreatWritten by Regine P. Azurin
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produce sustained results. They are resolved to do whatever it takes to make  company great, no matter how big or hard decisions. l. One of most damaging trends in recent history is tendency (especially of boards of directors) to select dazzling, celebrity leaders and to de-select potential Level 5 leaders. m. Potential Level 5 leaders exist all around us, we just have to know what to look for. n. The research team was not looking for Level 5 leadership, but data was overwhelming and convincing. The Level 5 discovery is an empirical, not ideological, finding. o. Before answering “what” questions of vision and strategy, ask first “who” are right people for team. p. Comparison companies used layoffs much more than good-to-great companies. Although rigorous, good-to-great companies were never ruthless and did not rely on layoffs or restructuring to improve performance. q. Good-to-great management teams consist of people who debate vigorously in search of best answers, yet who unify behind decisions, regardless of parochial interests. r. There is no link between executive compensation and shift from good to great. The purpose of compensation is not to ‘motivate’ right behaviors from wrong people, but to get and keep right people in first place. s. The old adage “People are your most important asset” is wrong. People are not your most important asset. The right people are. t. Whether someone is right person has more to do with character and innate capabilities than specific knowledge, skills or experience. u. The Hedgehog Concept is a concept that flows from deep understanding about intersection of following three circles: 1. What you can be best in world at, realistically, and what you cannot be best in world at 2. What drives your economic engine 3. What you are deeply passionate about v. Discover your core values and purpose beyond simply making money and combine this with dynamic of preserve core values - stimulate progress, as shown for example by Disney. They have evolved from making short animated films, to feature length films, to theme parks, to cruises, but their core values of providing happiness to young and old, and not succumbing to cynicism remains strong. w. Enduring great companies don’t exist merely to deliver returns to shareholders. In a truly great company, profits and cash flow are absolutely essential for life, but they are not very point of life.IF YOU’RE DOING SOMETHING YOU CARE DEEPLY ABOUT AND IF YOU BELIEVE IN IT, IT’S IMPOSSIBLE TO IMAGINE NOT TRYING TO MAKE IT GREAT. By: Regine P. Azurin and Yvette Pantilla http://www.bizsum.com "A Lot Of Great Books....Too Little Time To Read" Free Book Summaries Of Latest Bestsellers for Busy Executives and Entrepreneurs Mailto: freearticle@bizsum.com BusinessSummaries is a BusinessSummaries.com service. (c) Copyright 2001-2002, BusinessSummaries.com - Wisdom In A Nutshell
Regine is the General Manager of BusinesSummaries, a site that offers free-of-charge business book summaries from the latest best-sellers for busy executives and entrepreneurs
| | "The Lazy Way To Build A Responsive Opt-In Email List"Written by Adam Kling
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If you have your material to source information from (such as your own info-products) then this strategy will come in very handy and free up a lot of your time. Instead of being forced to write a newsletter issue on a weekly basis, you can in fact write each issue in your own time, and simply add it to autoresponder for your subscribers to receive when necessary. The best part is that your subscribers always get to read all of your issues no matter when they subscribe. And after setting up a certain number of issues, you can decide to stop writing and follow what I call "read as I write" routine, where there is no set interval for future issues. Of course, you can write an issue every week, but you may be more comfortable sending out an email whenever you have something to say, or perhaps a new article to send. Remember, despite what gurus tell you, there are no golden rules when it comes to developing your email list.
Adam Kling is the founder of FollowUpMarketer.com, a new, user-friendly email marketing service that will follow up *unlimited* leads and prospects with personalized emails as many times as you wish. Want to include attachments, send email broadcasts to your lists, track your responses, and much more? No problem! Click here to get started...
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