Book Review - Manners That Sell: Adding The Polish That Builds Profits

Written by Bonnie Jo Davis


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The author of this delightful book, Lydia Ramsey, is a business etiquette expert with over thirty years of experience working with non-profits, corporations, colleges and universities. She is a frequently published author who presents workshops, seminars and keynotes on all aspects of business etiquette.

I recommend businesses buy this book in bulk and present one to every employee fromrepparttar frontline up torepparttar 103945 top management. In this ever changing world with so many consumer choices,repparttar 103946 bottom line is often affected byrepparttar 103947 simple courtesies that can and should be afforded to customers. You need this book if you want your employees to succeed and your business to thrive. You can purchase Manners That Sell at http://www.MannersThatSell.com.

(c)2004, Davis Virtual Assistance. All rights in all media reserved. Permission for reprint granted to all venues so long as they are opt-in.

Bonnie Jo Davis is the author of the e-book: Articles That Sell: Use The Best Kept Secret To Promote Your Business For Free! For more information about Bonnie her e-book visit http://tinyurl.com/5wnmm


Marketing Your Product as Everything, Often Does Nothing

Written by Matthew Yubas


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The other big problem is forrepparttar retailer. Retailers and distributors prefer a product that fits into one category. Where to they placerepparttar 103944 multi-purpose machine? Does it go inrepparttar 103945 coffee maker section? Next to popcorn poppers? Or,repparttar 103946 waffle iron section? When marketing a multi-purpose product, there’srepparttar 103947 issue of not focusing on a target market. If a multi-purpose product caters to many different people,repparttar 103948 cost of marketing simultaneously to each segment raises significantly. With a fixed budget, instead of making a big noise in one market, you end up making a small noise in many markets.

Conclusion For success, create a product that solves a problem or satisfies a need or want better than anyone else at a reasonable price. During early development, talk to potential customers and ask what features are important and what features are not important. Eliminate allrepparttar 103949 features that do not make your product sellable. And makerepparttar 103950 important features more attractive thanrepparttar 103951 competition. Then you’ll be on your way to product success.

Next Step This article offers you just one aspect Product Marketing. Using my book Product Idea to Product Success, you’ll gain much more information on how to develop and market your product idea.

Matthew Yubas is a Product Specialist who assists inventors and entrepreneurs in turning their ideas into winning products. Mr. Yubas is a Certified Professional Marketing Consultant for the Small Business Development and International Trade Center. He has earned a B.S. in Engineering and an M.B.A. in Management. Articles and information about his new book, Product Idea to Product Success, are available at www.Product-Coach.com.


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