Book Review - Manners That Sell: Adding The Polish That Builds ProfitsWritten by Bonnie Jo Davis
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The author of this delightful book, Lydia Ramsey, is a business etiquette expert with over thirty years of experience working with non-profits, corporations, colleges and universities. She is a frequently published author who presents workshops, seminars and keynotes on all aspects of business etiquette. I recommend businesses buy this book in bulk and present one to every employee from frontline up to top management. In this ever changing world with so many consumer choices, bottom line is often affected by simple courtesies that can and should be afforded to customers. You need this book if you want your employees to succeed and your business to thrive. You can purchase Manners That Sell at http://www.MannersThatSell.com. (c)2004, Davis Virtual Assistance. All rights in all media reserved. Permission for reprint granted to all venues so long as they are opt-in.
Bonnie Jo Davis is the author of the e-book: Articles That Sell: Use The Best Kept Secret To Promote Your Business For Free! For more information about Bonnie her e-book visit http://tinyurl.com/5wnmm
| | Marketing Your Product as Everything, Often Does NothingWritten by Matthew Yubas
Continued from page 1 The other big problem is for retailer. Retailers and distributors prefer a product that fits into one category. Where to they place multi-purpose machine? Does it go in coffee maker section? Next to popcorn poppers? Or, waffle iron section? When marketing a multi-purpose product, there’s issue of not focusing on a target market. If a multi-purpose product caters to many different people, cost of marketing simultaneously to each segment raises significantly. With a fixed budget, instead of making a big noise in one market, you end up making a small noise in many markets. Conclusion For success, create a product that solves a problem or satisfies a need or want better than anyone else at a reasonable price. During early development, talk to potential customers and ask what features are important and what features are not important. Eliminate all features that do not make your product sellable. And make important features more attractive than competition. Then you’ll be on your way to product success. Next Step This article offers you just one aspect Product Marketing. Using my book Product Idea to Product Success, you’ll gain much more information on how to develop and market your product idea.
Matthew Yubas is a Product Specialist who assists inventors and entrepreneurs in turning their ideas into winning products. Mr. Yubas is a Certified Professional Marketing Consultant for the Small Business Development and International Trade Center. He has earned a B.S. in Engineering and an M.B.A. in Management. Articles and information about his new book, Product Idea to Product Success, are available at www.Product-Coach.com.
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