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On delivery day, they sent first item to our place, we paid balance amount as we are satisfy with it. Later that day, they sent second item, but we found faults on it and want to change.
We called company next day and they agreed to change another one for us by that week. But after a week has passed, still no news from company. No choice, we gone down to shop again to inform them of faults, they agreed to send someone down to see.
A couple of days later, no one came. We called again and finally someone is here to check. That guy said that piece we received is a display set and it's last one in factory so he agreed to change for us. But we've totally change our view on this shop's service.
From above case study, we can see big difference between before and after sales service. When a customer steps into your shop, you need to provide both before and after sale service to assure your customers will come back again. Do you just want to keep a customer just once or forever?
Do you know that a customer can become ten, hundred or even more customers in future through word of mouth?
In order for growth in your business, grab hold of every opportunity when a customer steps into your shop now. Remember to provide them after sale service too.
Cecilia Chang is an internet marketer and articles publisher at http://www.articles.sgonliners.com. Her personal business blog is located at http://www.blog.sgonliners.com. She builds a human edited web directory at http://www.sgonliners.com. If you want to suggest and promote your site, please donít hesitate to submit it.