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- Company and Industry Give full background information on origins and structure of your venture and characteristics of its industry
- Products or Services Give a complete but concise description of your product or service, focusing on its unique attributes. Explain how customers will benefit from using your product or service, instead of those of your competitors.
- Market and Competition Provide data that will persuade investor that you understand your target market and can achieve your sales goals. Be sure to identify strengths and weaknesses of your competitors.
- Management Summarize background and qualifications of principle, directors, and key management personnel in your company. Include resumes in appendix.
- Marketing Strategy Provide projections of sales and marketing share and outline a strategy for identifying and contacting customers, setting prices, providing customer services, advertising, and so forth. Whenever possible, include evidence of customer acceptance, such as advance product orders.
- Design and Development Plans If your product requires design or development, describe nature and extent of what needs to be done, including costs and possible problems.
- Operations Plan Provide information on facilities, equipment and labor needed.
- Overall Schedule Forecast development of company in terms of completion dates for major aspects of business plan.
- Critical Risks and Problems Identify all negative factors and discuss them honestly.
- Financial Projections and Requirements Include a detailed budget of start-up and operating costs, as well as projections for income, expenses, and cash flow for first 3 years of business. Identify company’s financial needs and potential sources.
- Exit Strategy Explain how investors will be able to cash out or sell their investment, such as through a public stock offering, sale of company, or a buyback of investor’s interest. When covering these points, keep in mind that your audience wants short, concise information – not lengthy volumes – and realistic projections for growth.
For more information on starting a business and writing up a business plan, check out Small Business Administration Website at http://sba.gov
Keep in mind that sometimes greatest service a business plan can provide an entrepreneur is realization that concept just won’t work. Discovering this on paper can save you tons of time and money.
Tanner Larsson is a veteran entrepreneur and the publisher of the award winning Work At Home Success Newsletter. Subscribe to his newsletter and recieve 4 EXCLUSIVE Bonuses valued at $276. http://www.work-at-home-resource-center.com