Continued from page 1
It will be educational to examine one of
more effective tools on
internet in terms of building relationships. And that is
ezine. In recent times it has become increasingly difficult to get subscribers for a free ezine. And this is
reason.
You make a brief introduction and you realize that you need to build a relationship. So you agree to communicate on a regular basis. But then as you start to talk through email and chat, it quickly becomes obvious that you are in a big hurry to get married to this person that still hardly knows you. They get even more suspicious than if you had been honest and asked for their hand in marriage upfront.
In
same way, many ezines start bombarding their new subscribers with offers and requests to purchase immediately they subscribe. It quickly becomes obvious that this is not free valuable information after all, but a chance to get into my mailbox and regularly pester me with requests to buy this and that. No wonder
rate at which people unsubscribe these days is so high.
I also believe that
frequency of communication needs to be looked into very carefully. In a budding romance there is no quicker killer than that new guy who is always coming around to
flat. Absence makes
heart grow fonder. Weekly may be too frequent for most people although there is an ezine I like very much that I receive DAILY!! I guess it all depends on
subject.
Take
time to build a genuine relationship and see
difference in your online business. --------------- If you found this article interesting, you can read another article by this author at
link below that will give you
only 2 things you need to acknowledge to gurantee success in any online marketing program.
Here's
link:-
http://www.goarticles.com/cgi-bin/showa.cgi?C=26206

Christopher Kyalo is a writer/marketing expert who makes money online only by posting free articles. Get his free course at bizboom at freeautobot.com and visit his blog http://big-online-story.blogspot.com. He can be reached at strongwallafrica at yahoo.com.