Continued from page 1
Next, when writing articles to post on your site, make sure you develop a clear means of organizing their content. This can often be done by simply adding a new page to your site. This will allow room for more articles to be added as you write them, and allow you to develop an archive of articles that will continue to draw unique visitors. Be sure to include your archived articles in a directory that is near root web of your site, to ensure that search engines effectively index your online articles. Don’t forget to add pages to your site navigation, and include links to and from main page and articles page. Creating an articles page that is easy to find not only makes your content more readily accessible, but also allows spiders searching web to tag a larger percentage of your sites’ information.
Finally, consider allowing others to link to your website. Not only does this provide free advertising for your site, but it creates impression that your site is important because of its affiliated links. Just be sure that you avoid linking to pages that have a lower page rank than your own; it actually could reduce your site’s popularity within rankings.
Search engine optimization strategies are important in developing your site’s popularity. Therefore, write high quality, keyword rich content and link your site to and from a strategic family of other sites. In so doing, you will help improve your site’s popularity and, hopefully, drive increased business through your online business.
Online reprint rights granted as long as article is published in its entirety, including links and resource box. © John Doetsch 2005.
John Doetsch is the editor of Websition.com where you will find additional articles and web site content written by the Internet's most gifted authors. Authors are encouraged to submit articles to boost web site traffic by presenting your articles to thousands of targeted publishers. http://www.websition.com