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At this point back off and let other party speak.
If they aren't interested, thank them for their time and move on.
If they bite, then you can continue your pitch and provide a run down on what you'd like to offer them and what you're requesting in return:
"I'm ready to offer you 60% commission on all sales in exchange for endorsing my product to your list."
"I'm ready to offer you full access to my existing customer list in exchange for an up sell placement of my product on your order page"
You should use this format in your e-mail introductions as well. However, you'll need to provide some very compelling reasons in your first contact message in order to generate a response. Remember, e-mail is less personal than a phone call and this will impact your prospect's psychological response to your offer.
The best way to grab their attention when you contact potetial Joint Venture partners via e-mail is to make it clear from outset that you want to create a "win-win" situation – in fact, create a "win-win" situation "slanted in their favor". Offer to provide them with a free copy of your product for evaluation. Let them know exactly when, where and how to contact you and suggest a follow up phone call.
>> Persistence Will Win The Day <<
Like every other sales situation (Yes it "is" a sales situation - you're trying to sell an idea, right?) it's unlikely that you will strike lucky straight away, rejections are inevitable, but keep plugging away at your list. Be Persistent.
It may take a while before you hit on right JV partner and get deal you're looking for - don't let yourself get discouraged - keep yourself motivated - keep organised -prioritize your search and make at least two phone calls and send out two or three e-mails every day until you're successfull.
>> And Don't Stop There! <<
Once you've found a JV partner don't stop there. There's no reason why you shouldn't continue making those phone calls and sending out those e-mail offers.
Because then you can create multiple JV's for your Niche product(s) with dozens of other businesses, leveraging dozens of customer lists.
In fact, if you're feeling really motivated, you can take this process a step further and create "multi-party" joint ventures - bringing several businesses together to work towards one campaign - remember John Reese and his mill.ion dol.lar sales day not so long ago? - That's power of JVs.
Copyright © 2005, André Anthony Niche Market Know-How
André Anthony owns and operates Niche Market Know-How a resource for beginning Niche Marketers. Visit http://www.nichemarketknowhow.com today to find strategies, tips, tools, products and resources for effective niche marketing. Get his Niche Market Know-how Mini Course here: http://www.nichemarketknowhow.com/course.htm