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A blog which is an online journal won't help your site's search engine ranking because content isn't that relevant to focus of your site. An online journal style of blog is unlikely to have keywords in entries.
What this means is that your blog needs to contain hints, tips and short articles. It can contain summaries of articles which are carried in full on other pages. In short, your blog needs real, valuable content.
If you add real content to your blog pages, at very least a couple of times a week, you will notice your blog gaining interest by search engines. You will also see that your blog becomes a much more important 'entry point' for people who visit your web site. That's an indication that your blog page is gaining ground in search engine rankings. And that will be due to its regular updating.
For more answers to questions on blogging you can get a free guide to Top 15 Questions on Blogging from http://www.infoselling.com/blogging/howtoblog.htm
Graham Jones is a psychologist who has specialized in the way we use the Internet. He is an author of 27 books and thousands of articles. He runs Infoselling.com where you can get a FREE report on how to sell your own information products, ebooks, reports and articles online.