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Public Relations and Marketing Blogging
If
Public Relations and Marketing firms gain a stronghold on blogging activities, perhaps ‘authentic’ individual voice that began blogging craze will be lost in rubble. This is worry of many devoted bloggers. Or, maybe this trend could strengthen position of political or gossip oriented bloggers. Perhaps ‘devoted bloggers’ who were working in restaurant and retail industry, will now find they’re being offered opportunity to blog for money instead of slave away over a hot grill, or at a cash register.
This is where whole blogging debate takes over.
Ethical versus Unethical Blogging
Who actually has ‘right’ to blog? What does an authentic blogger look and feel and sound like? How do you identify a slick, Public Relations blogger? Should blogging remain in realm of individual voice? Or will it be usurped by multinational corporations and governments for their own devious purposes? These are all valid questions, and I’m afraid I do not possess an answer to any of these ethical questions about blogging. I feel that individual person, company, or entity must answer these questions on their own. But there is one thing I am absolutely certain about. Everyone has a right to blog, just as every one has a right to write and publish their work in public sphere, which includes internet.
For some ideas on how to increase web site traffic by blogging, visit http://www.sidhecommunications.com and read companion piece to this article: Start Blogging to Increase Internet Traffic: We Blog.
Elizabeth Kirwin has published work in national magazines and newspapers. She is co-owner of Sidhe Communications http://www.sidhecommunications.com in Asheville NC. She develops web sites, newsletters, brochures, and internet marketing plans for businesses, non-profits, and health care ogranizations nationally. For more information, e-mail ekirwin@bellsouth.net.
