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If you don't have a site, your blog's a place to put your online CV, portfolio and client list. You can, and should, use your blog to express your personality and expertise.
If you have a Web site, your blog page builds loyalty, because if you provide interesting content, your visitors will return to your site. And because it's a Web page, your blog will appear on search engines, attracting new clients.
Google has been treating blogs differently from other Web pages for a couple of years. Whereas it takes a standard Web page/ site a month to be indexed by Google, blogs are indexed daily. This means that your blog is mega-cheap advertising. You can post something on your blog and have it indexed by Google within a day.
Will creating a blog help your business? As I suggested in
article: "Get Googled And Build Credibility", because Google.com is so popular and indexes so comprehensively, if you focus some of your marketing and promotion time on getting your name out on
Web, you're building your credibility, both online and offline.
(You can read
complete article in
newsletter archives at: http://www.digital-e.biz/newsletter.html
--click
Archive button on
Newsletter page.)
So go ahead, blog your business!
=> Blog resources <=
Blogger -create your own free blog(s) www.blogger.com Blogger provides a template for your blog, and makes adding to your blog as easy as writing an email message. The "Post" and "Publish" buttons on
interface update your blog.
Weblog.com --- recently updated blogs: http://www.weblogs.com/
w.bloggar --- http://wbloggar.com/A clever and useful little freebie to write and format your blog posts offline, then automatically post them when you go online.
Angela Booth's Digital-e Blog: http://www.digital- e.biz/blogger.html
***Resource box: if using, please include***
Veteran multi-published author and copywriter Angela Booth crafts words for your business --- words to sell, educate or persuade. E-books and e-courses on Web site. FREE ezines for writers and small biz: http://www.digital-e.biz/

Writer, journalist and author Angela Booth has been writing for print and online venues for over 25 years. She also writes copy for businesses.