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Besides branding their search engine on user's desktops and increasing new searches, marketing and promotion of toolbar also led to sharp increase. Blog Search Engine attributes their large number of toolbar downloads to its marketing efforts on their onsite promotional channels. “We’ve strategically placed links to our Blog Search Toolbar on our homepage, on search results pages and in outgoing emails to bloggers who submit their blogs to Blog Search Engine.” Baker added, “We are also looking into other marketing channels to distribute our toolbar after measuring its effectiveness in generating more searches.”
In addition to generating more searches, EffectiveBrand also adds more to web searching experience. "The incorporation of Effective Results in Blog Search Toolbar has increased user's satisfaction as it complements Blog Search Engine by suggesting related links and resources," said Effective Brand's CEO, Ronen Shilo.
To create a customized search toolbar for their sites, publishers can go to EffectiveBrand and follow a simple, 4-step procedure in order to create and/or upload a logo, search string, custom buttons and an optional RSS feed aggregator. The final product—a cutting-edge, site branded custom toolbar—is then completed and ready for immediate distribution. An "effective" solution for publishers, EffectiveBrand interface also permits sites to see how many users have downloaded their toolbar, filter out competitors, and even set up for your own site's search results. More importantly, it builds repeat web traffic.
Loren Baker is the Editor of the Search Engine Journal, a search engine news blog reporting on search oriented news daily.