Besides branding their search engine on user's desktops and increasing new searches, marketing and promotion of toolbar also led to sharp increase. Blog Search Engine attributes their large number of toolbar downloads to its marketing efforts on their onsite promotional channels. “We’ve strategically placed links to our Blog Search Toolbar on our homepage, on search results pages and in outgoing emails to bloggers who submit their blogs to Blog Search Engine.” Baker added, “We are also looking into other marketing channels to distribute our toolbar after measuring its effectiveness in generating more searches.”

In addition to generating more searches, EffectiveBrand also adds more to web searching experience. "The incorporation of Effective Results in Blog Search Toolbar has increased user's satisfaction as it complements Blog Search Engine by suggesting related links and resources," said Effective Brand's CEO, Ronen Shilo.

To create a customized search toolbar for their sites, publishers can go to EffectiveBrand and follow a simple, 4-step procedure in order to create and/or upload a logo, search string, custom buttons and an optional RSS feed aggregator. The final product—a cutting-edge, site branded custom toolbar—is then completed and ready for immediate distribution. An "effective" solution for publishers, EffectiveBrand interface also permits sites to see how many users have downloaded their toolbar, filter out competitors, and even set up for your own site's search results. More importantly, it builds repeat web traffic.

Get listings with major pay per click providers Use pay per click providers mentioned above, as they will ensure greatest coverage on larger search engines. In UK there is also Mirago and Webfinder that generate lower levels of traffic but a higher conversion rate.

List on industry specific providers You are also likely to find sites that are relevant to your sector that now offer pay per click rather than a paid listing advertisement. For my keyword ‘travel insurance’ www.find.co.uk and www.uknetguide.co.uk have insurance specific sections where you can receive targeted visitors.

Deep Linking Make sure link goes to most relevant page on your site rather than just homepage. Conversion is likely to increase as a result.

Effective Titles and Descriptions Write titles and descriptions specific to product you are selling rather than just general, high-level terms. Also include a reason to buy e.g. any discount that you offer. Many of ppc sites offer suggestions on how to do this so read these before submitting your adverts.

Update your account There will always be new search terms appearing relevant to your keywords. Review and update your account at least on a monthly basis to ensure your adverts appear for all keywords.