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3. Change your link colour to blue. While I cannot disclose my CTR I can tell you that this one little change more than doubled my CTR. I know that there are others out there who advocate that your link colour should be same as other links on your site, but try it out for yourself for a day or two. I think you will be highly surprised!
3. Set URL colour to same colour as ad's text. This makes URL ''melt" in and makes link colour stand out more, definitely making it more "clickable".
The above three changes definitely resulted in doubling my own Adsense income. Experiment with it and see how it works for you.
Joan Masterson is the owner of http://www.womenatwork.co.za and http://www.set-4-success.com - sites that offers free work at home resources and information