Blog It And They Will Come.

Written by John Taylor


Continued from page 1

A) You have more money than time.

If you are so blessed, then you need to develop an advertising plan to help you spend your money wisely. An advertising plan requires you to researchrepparttar different advertising programs that are available, studyrepparttar 118337 demographics ofrepparttar 118338 traffic that you'll be receiving, make a budget, set up test purchases and analyzerepparttar 118339 final results.

Well, you don't HAVE to develop an advertising plan. You can always just throw money at different potential solutions and hope forrepparttar 118340 best. If you do that enough times then you will automatically end up inrepparttar 118341 "B" category of "more time than money" because all of your money will be gone and you still won't have any traffic.

B) You have more time than money.

You've got a great blog going,repparttar 118342 few people who show up already absolutely love it, but you're in a financial crunch. Is there any hope for you?

Yep, there's plenty of hope. What you'll need though is a lot on ingenuity andrepparttar 118343 time to turn your smarts into traffic. Believe it or not, you should still develop an advertising plan because even though you're not spending cash, you are spending time. Time IS money and if you waste time then you're wasting opportunities to get traffic to your site.

No matter which way you end up paying for your traffic, time or money, you should first make an investment in buying some "knowledge" from people who have already been there, done that and gotrepparttar 118344 T-shirt. That way you can spend less and get more bang for your buck or your time.

John Taylor is a prolific writer, he is the author of several Internet Marketing related eBooks, for example... http://Test-and-Track.com


Lost in Space: Clear navigation will stop your site's visitors getting lost

Written by Nigel Gordijk


Continued from page 1

3. How do I go about doing it?

Obscurely worded links only confuse visitors. Make it absolutely clear and you won't go wrong.

On this site, instead of “About Me” I could have used “My Curriculum Vitae”, but this is meaningless in some countries (this isrepparttar World Wide Web, after all). Likewise, “My Résumé” would make sense in North America, but not many other places.

Don't be afraid to make it obvious. Looking for “Electrical Goods”? Followrepparttar 118336 store signs. Want to buy “Gladiator”? Click on “Videos and DVDs”.

Using another “real world” analogy, think of a site’s design as its packaging. Sitting onrepparttar 118337 supermarket shelf,repparttar 118338 label tells you whatrepparttar 118339 package contains and explains whatrepparttar 118340 contents can be used for. Like decent navigation, it may even tell you how to open it to get to its contents.

Technology is conspiring against you; slow modems, old computers, dodgy 'phone connections - these all add torepparttar 118341 slow download of a Web page. Don't compound your audience's frustration by making your site's content difficult to access.

Nigel Gordijk - based in Brighton, England - is an accomplished, independent Web consultant with over 16 years' design industry experience. His Web site designs are noted for their ability to engage users and their ease of use. His client list includes BP International Ltd, Thomson Holidays, Honda, Ladbrokes and No 10 Downing Street.


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