A) You have more money than time.

If you are so blessed, then you need to develop an advertising plan to help you spend your money wisely. An advertising plan requires you to research different advertising programs that are available, study demographics of traffic that you'll be receiving, make a budget, set up test purchases and analyze final results.

Well, you don't HAVE to develop an advertising plan. You can always just throw money at different potential solutions and hope for best. If you do that enough times then you will automatically end up in "B" category of "more time than money" because all of your money will be gone and you still won't have any traffic.

B) You have more time than money.

You've got a great blog going, few people who show up already absolutely love it, but you're in a financial crunch. Is there any hope for you?

Yep, there's plenty of hope. What you'll need though is a lot on ingenuity and time to turn your smarts into traffic. Believe it or not, you should still develop an advertising plan because even though you're not spending cash, you are spending time. Time IS money and if you waste time then you're wasting opportunities to get traffic to your site.

No matter which way you end up paying for your traffic, time or money, you should first make an investment in buying some "knowledge" from people who have already been there, done that and got T-shirt. That way you can spend less and get more bang for your buck or your time.

3. How do I go about doing it?

Obscurely worded links only confuse visitors. Make it absolutely clear and you won't go wrong.

On this site, instead of “About Me” I could have used “My Curriculum Vitae”, but this is meaningless in some countries (this is World Wide Web, after all). Likewise, “My Résumé” would make sense in North America, but not many other places.

Don't be afraid to make it obvious. Looking for “Electrical Goods”? Follow store signs. Want to buy “Gladiator”? Click on “Videos and DVDs”.

Using another “real world” analogy, think of a site’s design as its packaging. Sitting on supermarket shelf, label tells you what package contains and explains what contents can be used for. Like decent navigation, it may even tell you how to open it to get to its contents.

Technology is conspiring against you; slow modems, old computers, dodgy 'phone connections - these all add to slow download of a Web page. Don't compound your audience's frustration by making your site's content difficult to access.