And if you want to witness marketing strategies at its finest, you must have enjoyed presentation of two dumpy apartments by Trump as each team renovated them for him -- not only free, but they found tenants for him afterwards! Or selling lemonade on New York streets for $1000 each with Trump label on glass.

In a brilliant move he also introduced his latest venture – water business -- by having teams compete to see which could sell most bottles. So let me ask you, if you walked into your neighborhood convenience store to buy a bottle of water and happened to come across one with Donald’s picture and Trump brand clearly stamped on it, would you buy it? Well, maybe, maybe not.

When The Apprentice ended its first season and all had been “fired” except Bill, was Bill “real” winner? He now has a career running one of Donald’s many business ventures. But look what Donald Trump gained… a master marketer molded in his own image, two renovated apartments fully rented, a bottled-water business that is flourishing, a book on best-seller’s list and another TV contract for a new three-months of The Apprentice.

Hey, is this marketing or is this marketing?

© Esther Smith

Another key is to look for an item that makes package larger than book. This requires a larger space and then bigger visibility.

What about a book on money? Add a mug labeled, "Millionaire" and watch it fly off shelf. Do not forget second part of formula -- place you are going to sell it. When you add mug, it is now considered a gift item. This opens doors to more stores and places.

Try all independent gift shops, especially at airport. They are always looking for these type of unique combinations.

Have an exercise book? Add a "walking meter" with it. The one that measures how many miles you are walking. Have no clue what they call those things but I have bought three over past few years. Again, now it is a gift item. How about contacting a sports equipment vendor and selling them copies of your book that would be a freebie for a limited period with a purchase.

Get store to add a sign, "limited quality" and watch them go even faster. What is great about this angle is that gift stores, department stores and similar stores are much more open to add things to their shelf. They will work with you much better than a bookstore.

Now that you brain is going a mile a minute with ideas, best wishes for selling many more books!