A full list of awards is available on Netimperative website at http://www.netimperative.com

The awards, which were hosted by Robert Hamilton, founder of Scan Mobile and now occasional stand- up comic, took place at popular Café de Paris in London.

Andrew Girdwood, Technical Campaign Manager for bigmouthmedia, said of event, “We’d like to thank Netimperative for enjoyable evening and congratulate all of deserving winners on their success. We are extremely pleased to win award and look forward to seeing everyone at awards next year.”

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Notes for editors:

About bigmouthmedia Bigmouthmedia is European leader in search engine marketing. The Edinburgh based company has offices in London and Madrid. The company is headed up by Steve Leach, Heather Luscombe and Lyndsay Menzies. Clients include Sony PlayStation, Bank of Scotland, Marks and Spencer, British Airways, Sony Ericsson, King Sturge, Laura Ashley and MTV. Further information: E-mail: info@bigmouthmedia.com, Telephone: 0845 130 0022 Website: http://www.bigmouthmedia.com.

There are a lot of different search engines - six in particular that give you about 90% of all web-traffic. Of those Google has most web traffic so we’ll focus on it. Google has a link page rank feature which rates importance of your page. You’ll want to download their toolbar http://toolbar.google.com. This will allow you to view ranking of every site you visit and how important it is in almighty eye of Google. This is a key ingredient in determining linking strategy. Google ranks itself as a 10 on their scale of 0 to 10 (the higher ranking, more important a page). This is determined essentially by who is endorsing and linking to you.

You must map out how you’re going to get Google give to you a high page rank. For Google, most important attribute is title tag. You want to make sure you use your most targeted key word in beginning of your title tag. Google will typically list first 83 characters so title is where you put your most valued key word(s) so it can be easily accessed.

The next maneuver is to focus on your link relevancy. Link relevancy is how well text on your pages relates to your title tag, also taking in consideration content of neighboring web pages. The analysis of all of this data enables Google to return results that are relevant to user queries. You want to be sure you are listed in user queries so make your content match your title, match your links, and match your products and or services. Remaining consistent and obvious is your key to directing traffic to your site.

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