After extensive research and a number of proposals from a variety of SEM companies, National Express chose bigmouthmedia based on their technical expertise, longevity in marketplace and impressive client list. Milnes said deciding factor was that “bigmouthmedia were truly open and honest throughout consultation process. I felt they were clear about every step of campaign, and this transparency is essential to any business relationship”.

Steve Leach, bigmouthmedia’s MD said “We’re delighted to add National Express to our growing list of travel sector clients. They have a strong brand and huge potential for dominance on search engines”

The new client win comes at an exciting time for bigmouthmedia, in a year which has already seen company surpass last year’s turnover figure, double team based at their Edinburgh headquarters, and win public and industry vote for ‘Best Use of Search’ at last month’s prestigious digital marketing awards, Netimperatives.

Bigmouthmedia is based in Leith, Edinburgh, with offices in London and Madrid, and is headed up by Steve Leach and Lyndsay Menzies.

The pace of change at big search engines is almost dizzying, as these highly-successful companies (witness Yahoo’s latest profit numbers) outbid each other in fight to win customer loyalty. “Personalization” of search results is a big component of present battle. Consumer behavior in this area is being impacted in a major way by actions of companies like Google and Yahoo. While it may not yet be clear where it will end up, it is very clear that any business or marketer with any investment at all in future of internet should be sitting up and taking notice.