Bigmouthmedia On BoardWritten by Heather Luscombe
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After extensive research and a number of proposals from a variety of SEM companies, National Express chose bigmouthmedia based on their technical expertise, longevity in marketplace and impressive client list. Milnes said deciding factor was that “bigmouthmedia were truly open and honest throughout consultation process. I felt they were clear about every step of campaign, and this transparency is essential to any business relationship”.
Steve Leach, bigmouthmedia’s MD said “We’re delighted to add National Express to our growing list of travel sector clients. They have a strong brand and huge potential for dominance on search engines”
The new client win comes at an exciting time for bigmouthmedia, in a year which has already seen company surpass last year’s turnover figure, double team based at their Edinburgh headquarters, and win public and industry vote for ‘Best Use of Search’ at last month’s prestigious digital marketing awards, Netimperatives.
Bigmouthmedia is based in Leith, Edinburgh, with offices in London and Madrid, and is headed up by Steve Leach and Lyndsay Menzies.
The company specialises in search engine marketing for big brands – boasting an impressive list of clients, including Sony PlayStation, the Bank of Scotland, Marks and Spencer, British Airways, Sony Ericsson, King Sturge, Laura Ashley and MTV.
Google’s New Search History Tool – Bringing Brand Loyalty to Search ResultsWritten by Neil Street
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owners and advertisers. It means that in red-hot sphere of internet searching, millions of Google users, with no effort on their part, will now be building their own portfolio of “favorite” search results. As they perform new searches, over time, their previous search results will be “personalized” to match new query, and served up adjacent to new results. It is a big boost to entrenched advertisers in search results pages, and a big incentive for marketers to pay increasing attention to getting on “free” or “organic” side of Google search results. Our advice to our own clients, at SmallBusinessOnline.net, will be to pay attention now to sea change this may ultimately bring. “Personalized Search” is next logical step for big search engines, whose goal is to make internet searching faster, easier, and more relevant for user. Since Google has just taken a big step in this direction, it is crucial for smart businesses and website owners to stay ahead of curve.
The pace of change at big search engines is almost dizzying, as these highly-successful companies (witness Yahoo’s latest profit numbers) outbid each other in fight to win customer loyalty. “Personalization” of search results is a big component of present battle. Consumer behavior in this area is being impacted in a major way by actions of companies like Google and Yahoo. While it may not yet be clear where it will end up, it is very clear that any business or marketer with any investment at all in future of internet should be sitting up and taking notice.
Neil Street is co-founder of Small Business Online, an internet marketing and web design company, based in Norwalk, CT. Email Neil at Small Business Online or call him at 203.299.0889