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In addition
spider was stopping dead at drop down menus and graphic links it could not move beyond. Spiders essentially follow HTML text links and that’s about it. If you stick to that rule you won’t go too far wrong.
Our challenge was therefore to bring every page, no matter where it was in site, to a level 3 position at least – without changing structure of site itself, so spider would index it and page ranking would be higher. This would give us 520 marketable, optimised pages rather that 126.
The solution was quite simple. A site map – we simply spent a few hours setting up a site map with a link from index page ( making site map level 2) and then an HTML text link to every page on site, making every page on site at least level 3.
The next time site was spidered by Google, there it was, 520 content rich optimised pages and an increase in traffic of 1000%
Big sites, make most of them, don’t keep your content hidden under a bushel!!
John Saxon is technical director of site-pro limited a site offering free tips, tools and articles for web site optimisation – the site may be visited at http://www.site-pro.co.uk
