Big Business Web Design Disasters

Written by Joel Walsh

Continued from page 1

Of course, Flash can be used as a way to present content—words, both printed and recorded, and pictures that actually illustrate something. But more often, it is used to impress. And most often, it ends up annoying. Who wants to spendrepparttar better part of a minute waiting for a rotation of generic pictures of smiling models?

Special Effect that Bombs Number 2: Splash Screens

You type in expecting information on batteries—which you will find, if you haverepparttar 149900 patience not to hitrepparttar 149901 “back” button whilerepparttar 149902 site shows a picture of a battery revolving painfully slowly.

On you're met with pictures of happy children playing with Ronald McDonald and a menu to select what country you're from.

Johnson's and Johnson's web site shows a logo before automatically redirecting you torepparttar 149903 main page—that is if it doesn't crash your browser first (which happened whenrepparttar 149904 author tried to accessrepparttar 149905 page on May 2, 2004 ).

Another way big consumer corporations' web sites from Schick to Mercedes-Benz to Thomas Cooke waste your time with splash pages is by making you choose what country you're visiting from. This could have been detected automatically, or at least, useful worldwide content could have been placed onrepparttar 149906 homepage, with an option to choose a country prominently displayed.

Splash pages arerepparttar 149907 internet equivalent of making patrons wait in line out front before letting them inside. Unless a site belongs to a night club or a professional services firm with too much business, keeping people outside can't be a good idea.

Special Effect that Bombs Number 3: Overbuilt or Badly Built “Dynamic” Functionality

Every web surfer has a story about a shopping cart that malfunctioned just when they were about to click “purchase” on something they really wanted. Or a detailed form that lost allrepparttar 149908 information afterrepparttar 149909 “submit” button was pressed.

Sometimes, malfunctioning dynamic content can distortrepparttar 149910 way an entire site presents itself. Ifrepparttar 149911 dynamic content is so complex that it presents problems for many users, it is unlikelyrepparttar 149912 dynamic content is worth it. When I visited in May 2004, my first greeting was a message that your computer is sufficiently up-to-date (or not) to handlerepparttar 149913 site.

In short, you may want your small or medium-sized business to get as big as Coca Cola or Disney, but you'll never get there if your website looks like theirs do.

[Formatting: for web, please use "website content writer" as the link's anchor text (visible link text)] Joel Walsh's business, UpMarket Content, lets him partner with web designers and other creative people, as a website content writer:

Shopping Search Engines, The Benefits and Explanations

Written by Ispas Marin

Continued from page 1

Retailer Benefits: Retailers have a new online marketing and sales channel for their products If retailers have a good site conversion rate, likely to have good shopping search conversion rate

Instead of deliveringrepparttar consumer torepparttar 149878 merchant's door, like regular search engines do,repparttar 149879 shopping search engines deliverrepparttar 149880 consumer directly torepparttar 149881 product, giving information about whatever pricerepparttar 149882 product may have and if it's in stock or sold out. The consumer also provides information about which merchant offersrepparttar 149883 best deal and ifrepparttar 149884 merchant is highly rated.

Some ofrepparttar 149885 online shopping search engines are:, or,, Google's Froogle, Yahoo Shopping, and is a shopping search engine that provides just about anything you would need. The value is in our content.

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