o Set Up a Realistic Budget

How much money could you put aside for advertising? Remember, don't waste all of your advertising budget on a single campaign! You have to test what type of advertising that will work best for you.

o A Great Sales Copy

Make people want to click through your URL. Your target here is to make them click, not to sell! Let your site do selling for you.

o Test Several Ads

Test several ads at same time. Tweak your sales copy. You'll be amazed at how a little difference you add to an ad could result in a HUGE difference in response. This part is a lot easier if you use good old HyperTracker

o Analyze and Re-invest

Analyze your ads performance. Stick to ones that give you best results. Now that you know what works and what doesn't, you could re-invest your advertising budget ONLY on best type of advertising.

Copyright 2005 Farid Aziz.

In total from main search engines his site received 50-100 visitors every month, doesn’t sound like much does it?

Out of those 50-100 visitors he had a 50% buy rate! Yes 50% of people who visit his site buy from him, so that’s 25 sales a month.

At £9.99 each it isn’t worth it I hear you say, He has been selling same e-book since 2003, he hasn’t touched his site since 2004 and is still earning £250 every month come rain or shine!

I thought £250 a month was nice extra money, pay for holidays and Christmas presents. Then he admitted to me that he has 6 e-books, in 6 different niches (no he wouldn’t tell me what others are) each earning him a minimum of £250 a month

6X£250=£1500

He spends an average of 2-3 hours a week checking sites are still there and no competition has sprung up.

So what am I trying to tell you? Listen when people tell you stuff, but always keep an eye out for exception to rule.

That exception could earn you £1500 a month or more.

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