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Attract Offers From Others
As you build your subscriber base, and particularly if you list your ezine in ezine directories, you will begin to receive offers from others wanting to promote to your list.
Often, you will be offered commissions on sales, or free products or services in exchange for promoting business or product of person making offer. This can be a good thing. However, in order to maintain a good reputation for yourself, you must be critical in what you decide to promote. If you promote everything that comes along, your subscribers will recognize this habit and tend to not care or even distrust your recommendations. If you study offers and only promote ones that can be beneficial to your readers, you will receive better responses. It's a matter of building a good reputation.
If you recommend good, you'll get good.
Offer Advertising as an Exchange
You can then make offers to others as well using your list as a bargaining tool. Place a value on your advertising, and then use that value in trade with others for things you want or need. Be fair, give good deals, and you can build powerful relationships with others that can become beneficial to you both now and in future.
Create Good Business Relationships
Use your list to build good business relationships, particularly in beginning. To start with, while your list is small, you won't really sell ads anyway, so give them out freely. Most everyone will accept a free ad even if they know list is small, and they will remember that you did it for them. This will put others in a good frame of mind toward you for future, when you may need a favor or help with something.
It is possible to 'rent' your subscribers out to other advertisers. I DO NOT recommend this. This has to potential to make people mad and possibly hit you with spam charges.
Your subscribers have signed up to receive YOUR ezine, not others ads. If others want to promote to your list, make them buy an ad or make you an offer to promote for them through your ezine. Don't just hand over your HARD EARNED list!
Developing your own list has clear advantages over merely promoting to lists established by others. Not to mention that sending of email to subscribers is free whereas effective advertising on other's lists most often is not.
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