Beyond Fear And Greed: Emotions That SellWritten by Lisa Packer
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Insecurity: The flip side of vanity. Insecurity is so powerful, so prevalent, that it can be traced to root of almost all other emotional sales pitches. In fact, it’s so powerful, it only needs to be hinted at to be effective: “Quite frankly, American Express Card is not for everyone. And not everyone who applies for Cardmembership will be approved. However, we believe you will…” You almost have to apply to prove that you’re good enough! Step out of Fear-and-Greed box in your next marketing communication. You may be amazed at difference – not just in your ad, but in your response as well.
Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" is an independant copywriter and marketing consultant. For more helpful articles like this one, visit www.dramatic-copy.com.
| | Review: The Step-by-Step Copywriting CourseWritten by Jill Whalen
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What I like best about this course/book are real world examples Karon uses. She doesn't just *tell* you how to write great copy; she explains why certain techniques work and why others don't, and provides stunning examples to back it all up. In fact, her writing samples were so good that I'm seriously thinking about signing up for some of services she wrote about (a personal coach was one that sticks out in my mind -- if only I wasn't such a procrastinator!). And that, my friends, is crux of what Karon will teach you, if you decide to give course a spin: you too can write copy in a way that truly entices people to take action. The good news is that it's priced extremely low at only $89.00. A whole heck of a lot cheaper than if you signed up for a copywriting course at a University or Business School, and most likely, a whole heck of a lot better!You can get all details or purchase Step-by-Step Copywriting Course here: http://www.highrankings.com/copywritingcourse.
Jill Whalen of High Rankings (http://www.highrankings.com) is an internationally recognized search engine optimization consultant and editor of the free weekly High Rankings Advisor search engine marketing newsletter (http://www.highrankings.com/advisor.htm). Jill is also owner of the free High Rankings SEO Forum (http://www.highrankings.com/forum).
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