Beyond Fear And Greed: Emotions That Sell

Written by Lisa Packer

Continued from page 1

Insecurity: The flip side of vanity. Insecurity is so powerful, so prevalent, that it can be traced torepparttar root of almost all other emotional sales pitches. In fact, it’s so powerful, it only needs to be hinted at to be effective: “Quite frankly,repparttar 136302 American Express Card is not for everyone. And not everyone who applies for Cardmembership will be approved. However, we believe you will…” You almost have to apply to prove that you’re good enough!

Step out ofrepparttar 136303 Fear-and-Greed box in your next marketing communication. You may be amazed atrepparttar 136304 difference – not just in your ad, but in your response as well.

Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" is an independant copywriter and marketing consultant. For more helpful articles like this one, visit

Review: The Step-by-Step Copywriting Course

Written by Jill Whalen

Continued from page 1
What I like best about this course/book arerepparttar real world examples Karon uses. She doesn't just *tell* you how to write great copy; she explains why certain techniques work and why others don't, and provides stunning examples to back it all up. In fact, her writing samples were so good that I'm seriously thinking about signing up for some ofrepparttar 136301 services she wrote about (a personal coach was one that sticks out in my mind -- if only I wasn't such a procrastinator!). And that, my friends, isrepparttar 136302 crux of what Karon will teach you, if you decide to giverepparttar 136303 course a spin: you too can write copy in a way that truly entices people to take action. The good news is that it's priced extremely low at only $89.00. A whole heck of a lot cheaper than if you signed up for a copywriting course at a University or Business School, and most likely, a whole heck of a lot better!

You can get allrepparttar 136304 details or purchaserepparttar 136305 Step-by-Step Copywriting Course here:

Jill Whalen of High Rankings ( is an internationally recognized search engine optimization consultant and editor of the free weekly High Rankings Advisor search engine marketing newsletter ( Jill is also owner of the free High Rankings SEO Forum (

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