Beyond Creativity

Written by Kristine Llabres

Continued from page 1

Third, a catalog must always have an order form. It is essential to include a well-designed order form that was easy to fill out and mail, usually with an attached envelope. It is also advisable to userepparttar form as a worksheet to organize their orders before calling or ordering viarepparttar 136775 Internet.

Forth, be consistent in layouts for it is a mark of excellence. Developing attractive and unique spreads, icons and typographical elements is important in creating an image. You can use colors, backgrounds, or layout format to break uprepparttar 136776 overall design and style ofrepparttar 136777 catalog. Your aim is to grabrepparttar 136778 reader’s attention and encourage them to stop and read its content.

Fifth, standard catalog formats are more profitable. Commonly, unique formats attract morerepparttar 136779 attention or better enhance your brand than a standard full-size, conventional and slim-Jim catalog. It attracts less people with few or no response at all.

Sixth, a full color catalog performs better than one or two color catalog. Four color presentation looks more attractive, grabs more attention and generates more sales that a dull catalog. The choice lies always onrepparttar 136780 hand ofrepparttar 136781 seller if he wants to improve his business by breaking and bendingrepparttar 136782 creativity of catalog making and seerepparttar 136783 difference of your own innovations.

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Creating 3D Text Effects in Photoshop

Written by Mart Gil Abareta

Continued from page 1

Withrepparttar top layer still chosen, dragrepparttar 136774 Opacity Slider inrepparttar 136775 Layers Palette down to about 50% or 60% based on how dark or light you want your final effect to appear. Make a new layer and chooserepparttar 136776 Gradient Tool. Drag withinrepparttar 136777 text selection to make a gradient from top to bottom and then dragrepparttar 136778 opacity slider down till you can view some ofrepparttar 136779 texture behindrepparttar 136780 gradient.

Moreover, we will generate a shadow forrepparttar 136781 text to "blend" intorepparttar 136782 website’s background. Withrepparttar 136783 text still chosen, click onrepparttar 136784 Background Layer and add a new layer from there. Go to SelectFeather and then 1-3 based onrepparttar 136785 thickness ofrepparttar 136786 font you are utilizing. Press D on your keyboard and then Alt-Delete to fillrepparttar 136787 feathered selection with black. Again, press Alt-Delete to make a darker shadow. Then, hold downrepparttar 136788 Ctrl key and pressrepparttar 136789 down arrow on your keyboard once or twice.

Finally, you can endrepparttar 136790 process here but if you haverepparttar 136791 Eye Candy filter, you can include an extra effect by applying a slight bevel torepparttar 136792 text. You can also add to your image other stuff that you want and you're already done!

So, you can now followrepparttar 136793 abovementioned steps using Photoshop and you’ll also enjoy working on your unique 3D text effects. Enjoy working!

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