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Third, a catalog must always have an order form. It is essential to include a well-designed order form that was easy to fill out and mail, usually with an attached envelope. It is also advisable to use form as a worksheet to organize their orders before calling or ordering via Internet.
Forth, be consistent in layouts for it is a mark of excellence. Developing attractive and unique spreads, icons and typographical elements is important in creating an image. You can use colors, backgrounds, or layout format to break up overall design and style of catalog. Your aim is to grab reader’s attention and encourage them to stop and read its content.
Fifth, standard catalog formats are more profitable. Commonly, unique formats attract more attention or better enhance your brand than a standard full-size, conventional and slim-Jim catalog. It attracts less people with few or no response at all.
Sixth, a full color catalog performs better than one or two color catalog. Four color presentation looks more attractive, grabs more attention and generates more sales that a dull catalog. The choice lies always on hand of seller if he wants to improve his business by breaking and bending creativity of catalog making and see difference of your own innovations.
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