Third, a catalog must always have an order form. It is essential to include a well-designed order form that was easy to fill out and mail, usually with an attached envelope. It is also advisable to use form as a worksheet to organize their orders before calling or ordering via Internet.

Forth, be consistent in layouts for it is a mark of excellence. Developing attractive and unique spreads, icons and typographical elements is important in creating an image. You can use colors, backgrounds, or layout format to break up overall design and style of catalog. Your aim is to grab reader’s attention and encourage them to stop and read its content.

Fifth, standard catalog formats are more profitable. Commonly, unique formats attract more attention or better enhance your brand than a standard full-size, conventional and slim-Jim catalog. It attracts less people with few or no response at all.

Sixth, a full color catalog performs better than one or two color catalog. Four color presentation looks more attractive, grabs more attention and generates more sales that a dull catalog. The choice lies always on hand of seller if he wants to improve his business by breaking and bending creativity of catalog making and see difference of your own innovations.

With top layer still chosen, drag Opacity Slider in Layers Palette down to about 50% or 60% based on how dark or light you want your final effect to appear. Make a new layer and choose Gradient Tool. Drag within text selection to make a gradient from top to bottom and then drag opacity slider down till you can view some of texture behind gradient.

Moreover, we will generate a shadow for text to "blend" into website’s background. With text still chosen, click on Background Layer and add a new layer from there. Go to SelectFeather and then 1-3 based on thickness of font you are utilizing. Press D on your keyboard and then Alt-Delete to fill feathered selection with black. Again, press Alt-Delete to make a darker shadow. Then, hold down Ctrl key and press down arrow on your keyboard once or twice.

Finally, you can end process here but if you have Eye Candy filter, you can include an extra effect by applying a slight bevel to text. You can also add to your image other stuff that you want and you're already done!

So, you can now follow abovementioned steps using Photoshop and you’ll also enjoy working on your unique 3D text effects. Enjoy working!