Bextra and Vioxx Withdrawal Spawn Advertising Pause from Bristol Myers

Written by Charles Essmeier


Continued from page 1
to consumers. This has led to an astonishing number of ads on television and radio, as consumers see ads showing one happy person after another. The ads suggest thatrepparttar happiness shown is a result ofrepparttar 143492 use ofrepparttar 143493 product, and a voiceover quickly mumbles throughrepparttar 143494 known, and sometimes lengthy, list of side effects. Patients are encouraged to speak with their doctor, and they have been doing so in record numbers. The problem, as Bristol Myers know realizes, is that consumers are well aware thatrepparttar 143495 withdrawn Bextra and Vioxx were advertised as being safe. This has naturally led to a general suspicion of all advertised drugs, and Bristol Myers correctly sees that they could berepparttar 143496 victims of a drug-company backlash, even if they didn’t manufacture any ofrepparttar 143497 withdrawn products.

This will probably save Bristol Myers a lot of money inrepparttar 143498 short term, as their advertising would have largely gone to waste. The Food and Drug Administration is taking steps to make sure thatrepparttar 143499 drugs that reachrepparttar 143500 U.S. market are safe, and in time,repparttar 143501 public will again become more trusting of pharmaceutical advertising. Inrepparttar 143502 meantime, TV viewers will be spared from having to watchrepparttar 143503 sometimes-cryptic drug ads, which often prompt questions of “What does this drug do?”

©Copyright 2005 by Retro Marketing. Charles Essmeier is the owner of Retro Marketing, a firm devoted to informational Websites, including Bextra-Info.net, a site devoted to the withdrawn drug Bextra and StructuredSettlementHelp.com, a site devoted to structured settlements.


Water - The Natural Choice

Written by BestXooma.com


Continued from page 1

The key to good hydration is drinking a lot of water before, during and after any workout or activity. Water is essential for proper bodily function. Sports drinks aren’trepparttar only way to consume electrolytes. Eating a normal diet will providerepparttar 143438 body with more than enough electrolytes needed for exercising and physical activity.

Energy drinks can be helpful to athletes who are exercising at a high intensity for 90 minutes or more. Fluids supplying 60 to 100 calories per 8 ounces helps to supplyrepparttar 143439 needed calories required for continuous performance. It's really not necessary to replace losses of sodium, potassium and other electrolytes during exercise since you're unlikely to deplete your body's stores of these minerals during normal training. If, however, you find yourself exercising in extreme conditions over 5 or 6 hours (an Ironman or ultramarathon, for example) you will need to add a complex energy drink with electrolytes.

Doesrepparttar 143440 average consumer derive any real benefit fromrepparttar 143441 sports drinks? It's a marketing gimmick, pure and simple. Most health experts agree that sports drinks have electrolytes and sodium that are beneficial to professional athletes and marathoners, but have little value torepparttar 143442 average user. There's a certain appeal in drinking what Olympic athletes drink, but it should be just water if you're doing 10 minutes on a treadmill. And because many enhanced waters contain only small amounts of essential nutrients, consumers should look elsewhere for nutrition. That's what we have food for!

BestXooma.com invites you to watch Xtreme X2O body fuel transform water into a powerful alkaline beverage, which fights against the physical stress caused by today's fast-paced lifestyles. For optimum health and long-term wealth visit http://www.bestxooma.com for more information.


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