Bextra and Vioxx Withdrawal Spawn Advertising Pause from Bristol MyersWritten by Charles Essmeier
Continued from page 1 to consumers. This has led to an astonishing number of ads on television and radio, as consumers see ads showing one happy person after another. The ads suggest that happiness shown is a result of use of product, and a voiceover quickly mumbles through known, and sometimes lengthy, list of side effects. Patients are encouraged to speak with their doctor, and they have been doing so in record numbers. The problem, as Bristol Myers know realizes, is that consumers are well aware that withdrawn Bextra and Vioxx were advertised as being safe. This has naturally led to a general suspicion of all advertised drugs, and Bristol Myers correctly sees that they could be victims of a drug-company backlash, even if they didn’t manufacture any of withdrawn products.
This will probably save Bristol Myers a lot of money in short term, as their advertising would have largely gone to waste. The Food and Drug Administration is taking steps to make sure that drugs that reach U.S. market are safe, and in time, public will again become more trusting of pharmaceutical advertising. In meantime, TV viewers will be spared from having to watch sometimes-cryptic drug ads, which often prompt questions of “What does this drug do?”

©Copyright 2005 by Retro Marketing. Charles Essmeier is the owner of Retro Marketing, a firm devoted to informational Websites, including Bextra-Info.net, a site devoted to the withdrawn drug Bextra and StructuredSettlementHelp.com, a site devoted to structured settlements.
| | Water - The Natural ChoiceWritten by BestXooma.com
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The key to good hydration is drinking a lot of water before, during and after any workout or activity. Water is essential for proper bodily function. Sports drinks aren’t only way to consume electrolytes. Eating a normal diet will provide body with more than enough electrolytes needed for exercising and physical activity. Energy drinks can be helpful to athletes who are exercising at a high intensity for 90 minutes or more. Fluids supplying 60 to 100 calories per 8 ounces helps to supply needed calories required for continuous performance. It's really not necessary to replace losses of sodium, potassium and other electrolytes during exercise since you're unlikely to deplete your body's stores of these minerals during normal training. If, however, you find yourself exercising in extreme conditions over 5 or 6 hours (an Ironman or ultramarathon, for example) you will need to add a complex energy drink with electrolytes. Does average consumer derive any real benefit from sports drinks? It's a marketing gimmick, pure and simple. Most health experts agree that sports drinks have electrolytes and sodium that are beneficial to professional athletes and marathoners, but have little value to average user. There's a certain appeal in drinking what Olympic athletes drink, but it should be just water if you're doing 10 minutes on a treadmill. And because many enhanced waters contain only small amounts of essential nutrients, consumers should look elsewhere for nutrition. That's what we have food for!

BestXooma.com invites you to watch Xtreme X2O body fuel transform water into a powerful alkaline beverage, which fights against the physical stress caused by today's fast-paced lifestyles. For optimum health and long-term wealth visit http://www.bestxooma.com for more information.
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