Beware the Software Siren

Written by Ross Lambert

Continued from page 1

Help, oh I need somebody… -----------------------------------

You may be tempted to skimp on your help system.. Trust me, that is not a good idea. For one thing, inrepparttar minds of today’s consumers a reasonably good help system is considered a bare necessity. For another thing, a good help system will lower your return rate. It is a worthwhile investment.

A help system also lowers your ongoing technical support costs. What tech support costs you say? Well, here’s a statistic that will blow your mind: Most software companies allocate a minimum of 30-40% of a product’s purchase price to technical support. The reason is simple: It’s cheaper than refunds. Now you may not have created a Microsoft Office clone, but I guarantee you that some inexperienced users are going to need handholding. In my opinion, even inrepparttar 138938 world of niche products you must at least offer same-day e-mail support.

Xena is cool. Xenophobia is not. ---------------------------------------

Now before you think I’m just an American developer dissingrepparttar 138939 folks from other lands over on E-lance and RentACoder, think again. I use both services and love them. And I have developed some excellent working relationships with individuals at both sites. My purpose here is to fire a warning shot acrossrepparttar 138940 bow of wannabe software publisher’s boats: Software development is a mind-bogglingly labor intensive task whether you do it yourself or pay someone else to do it for you. Web sites like E-lance and RentACoder have loweredrepparttar 138941 cost of software development torepparttar 138942 point that a middle-class American can think about becoming a publisher without having to sellrepparttar 138943 house.

But you can still get burned, and it is worth countingrepparttar 138944 total cost of publishing before you get started.

-- Ross W. Lambert, The Midnight Marketer

Ross Lambert is co-founder of, a mentoring, hosting, tooling, and e-commerce incubating membership site. He is also a Senior Software Engineer for a fast-growing telecomm in Kirkland, WA and a happy husband and father.

Drive FREE targeted traffic to your site using eBay

Written by Albert Z

Continued from page 1

So what do you do if you want traffic from eBay?? The main methods are 2:

1. You set up an eBay store, a new domain with ONLY ebay listings on it, gather some buyer information from eBay, then turn your domain to an online store (maybe sacrificing your eBay account if you really want to keeprepparttar link and play dirty)


2. You set up an eBay store, then you write a custom ABOUT ME page (on eBay) with a subscription box for your store/site's newsletter (this is perfecly legal even if your store is stand-alone and sells its own products, since people are opting in). This is more honest in my opinion as it doesnt' break any ebay policy rule and gives good results onrepparttar 138937 long run. My advice is that you offer something free with your newsletter, then place a link in every ebay listing saying something like "Visit my About Me page and download your free ebook now!!" (click this link, it's my About Me page!!)

That's guaranteed to get a lot of very targeted traffic to your website (since people searchedrepparttar 138938 keywords through ebay's own search engine, they're already interested in your products) and it's free, legal, and in my opinion just i n t e l l i g e n t ;)


Albert Z,

Albert Z has been successfully selling e-books on both eBay and since 2004, he has experience in web designing, marketing, promoting and copywriting.

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