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Referred traffic being visitors that clicked on your link from search results or links. This applies both in single instances for specific keywords and cumulatively for all referred traffic.
Hear this very clearly - it has nothing to do with ranking! There are dozens of search phrases that visitors have searched on all three of those engines that deliver traffic to my site that I can't find my own site for in top 100 results at ANY search engine. In every case, Google delivers more than twice traffic for every keyword combination than does MSN or Yahoo!. In many cases, I rank HIGHER on both Yahoo and MSN for many of those phrases, yet Google delivers far more referred traffic for those phrases ranked higher at MSN and Yahoo! Does that make any sense?
If your referred traffic from top rankings at MSN and Yahoo send you no traffic, why be concerned that you rank well with either of them? This same scenario has played out across dozens of client sites I've reviewed traffic statistics for. No matter how site is structured, no matter how many pages they have, no matter what keywords they are targeting.
Search engine referred traffic from Google is always ALWAYS 2 times higher than other two and very often as much as 10 times. If we ranked engines, NOT on number of searches performed, but on how much traffic they refer, then Google would be more than twice as highly ranked in all cases.
If Google disappeared tomorrow, there would be some dramatically reduced visitor numbers for ALL sites across web. We would, every single one of us, lose over half of our (organic) search engine referred traffic. Look at your traffic statistics for natural search engine referred traffic (not PPC) volume and which keywords are currently working to deliver that traffic as far more important than your specific # keyword ranking on those search engines.
Avoid practice of "Keyword Voodoo" to rank for words that nobody searches. Google "Keyword Voodoo" and you'll find me ranked 5 times for that phrase on page one of search engine results page. "Reciprocal Linking Turkey" will give you same result, showing my article on several web sites. Each of those does me no good at all and brings no more search engine referred traffic than does my number one ranking for “Invisible Entrepreneurs” used in title of this article.
Target wrong keywords and you will become one of those Invisible Entrepreneurs.
Mike Banks Valentine practices ethical search optimization through content aggregation and creation for your website Optimizing press releases for keyword density - distributed online for visibility & more effective link building
Contact Mike at: http://www.seoptimism.com/SEO_Contact.htm
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