Beware Medical Billing Scams

Written by Shelley Lockwood

Continued from page 1

You won't have to sell a thing. You don't need any experience at all.

What's even more amazing is they'll supply you with a complete turnkey billing operation for a one time "small" investment.

That small investment, usually turns out to be a price tag that Runs anywhere from $2000.00 to $8000.00. This is supposed to Include everything that you'll need. Software, training, technical support and a list of clients.

Rarely do you get a list of eager customers, or a reliable supply of leads. Like it or not, you will have to sell.

They fail to mention thatrepparttar competition inrepparttar 127560 medical billing market is fierce. That you'll have to compete with several large companies who are already well established inrepparttar 127561 market.

They may provide you with references. Don't be fooled, they may be people who are simply paid to sayrepparttar 127562 right things.

They also won't tell you that most people who purchase this type of business rarely get offrepparttar 127563 ground. The initial investment is usually a loss.

Beware this online scam and many others. If you want to earn extra income by working from home, or if you want to start your own home business, proceed with caution.

Always, look before you leap. Invest time up front learning as much as you can aboutrepparttar 127564 opportunity andrepparttar 127565 company offering it.

Copyright (c) 2003 by Shelley Lockwood

After falling for a few scams, Shelley Lockwood is now dedicated to helping stop the spread of scams by spreading awareness. Learn more about scams by visiting

Mind Tricking Sales Letters

Written by Pavel Lenshin

Continued from page 1

Solicited testimonials? Are they objective and true? Are they informative forrepparttar visitor? Could you find a natural or negative testimonial in someone's sales letter? Maybe one or two inrepparttar 127559 entire internet just because of unprofessional author. So why everyone tells you, that testimonials are so important? Simply it is another psychological trigger torepparttar 127560 mind. Want to build credibility? Great! Publish unsolicited clients' feedback. If there is no any, think about improving your offer rather than bribing your customers to write a testimonial for you.

I see strong tendency towards hype, tricks and nonsense only to force a visitor to buy. It will not be a big surprise if I soon encounter an ad with 20 supporting testimonials telling me that if I buy particular book today, then tomorrow I will construct a jet-plain. That's why there is an army of disappointed people who have bought 150 ebooks and simply don't know what to do and what they need them for.

The roots of that marketing garbage lie atrepparttar 127561 bottom ofrepparttar 127562 competition. When hundreds of sellers try to promoterepparttar 127563 same product usingrepparttar 127564 same web-page,repparttar 127565 competition becomes so fierce that it is almost impossible to market without advertising fraud.

In order to profit you should make your offer as unique as possible. No more, no less.

Make your offer to be addressed torepparttar 127566 buyers' side, don't force them (using marketing hype) to buy product that you know is not good enough or fake at all. To my mind,repparttar 127567 best way is to inform your customer about his/her benefits along withrepparttar 127568 features, not instead. Letrepparttar 127569 customer choose what features are really beneficial, and what aren't. Only that way can be fully objective in relation to your customer. Given you're having great offer, full customer satisfaction is what will make your business literally explode.

Be honest. The result of selling one more hype product is temporal, integrity and honesty with people you are dealing with is for entire life. Decide what is more important to you.

Internet is our home. Let's make it clean and shining.

Pavel Lenshin is a publisher of NET Business Magazine, professional web-developer and CEO of: - - informational portal and provider of discounted internet services for entrepreneurs, including internet access, web-design and hosting; - - a must-have business library.

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