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After some review, they decided that simply asking a person if they wanted to buy a book made it too easy to say no. So, they added a stronger call to action at end. And, they started going out in groups of two:
"Hi, I'm Ben and I'm author of 15 Reasons I Love My Dad. (Hand book to prospect.) It's a fill-in-the- blank book that lets children show their dad how much they love him."
"And I'm Cassie. We're raising money to take a musical theater class. We're running a neighborhood special today. You can get book for only $10 instead of $14.95. How many would you like to buy?"
The next time out, they went to eight houses and sold six books. Conversion rate? A whopping 75%!
No one bought more than one book but instead of being told, "No, I'm not interested" most people responded by saying, "Ohhh, I think one is enough..."
Granted, kids have only sold 15 books and they've got a way to go to reach their goal of selling 159. And, their numbers are too small to conclusively say that each little change was directly responsible for corresponding increase in sales. But, assuming their results are valid, what Internet marketing tips can you learn from a 10-year-old?
First, set a goal. Know what you want to accomplish.
Second, create a plan for accomplishing your goal. Adding a deadline always helps.
Third, start somewhere and then make changes to improve your sales. They can only get better.
Fourth, give an incentive to take action now - offering a limited time special or a limited number of items for sale creates a sense of urgency.
Fifth, tell your prospects reason for your offer.
Sixth, have a strong call to action so people know exactly what you want them to do.
And seventh, know your numbers. Make changes designed to improve your conversion rate and then monitor what happens.
And there you go. Real world Internet marketing lessons from a 10-year-old.
Cindy Kappler is a successful online marketer. Get her free report, "Case Studies: A Behind the Scenes Look at How the Internet's Top Marketers Create Profit Producing Advertising Campaigns" at http://www.InternetMarketingScoop.com