What is your solution? What services / products do you offer to solve his problem? What benefits will these produce? (This is hardest question to answer. It means going beyond features we offer and really understanding solution from clients’ viewpoint.) If you are going to work on producing only one answer, this is one to work on. Which benefit is most important? (This will be your core message).

Why should your client trust you to solve their problem? Who are you? How long have you been in business? What can you say about stability and creativity of your organization? Who are your clients? Is your service unique? If not, why is it better than others’?

Do you have a robust marketing plan to execute against? How clear and persuasive is your website, brochure copy or direct mail? Call Neroli Lacey NOW to win more business TODAY. CALL ++ 612. 215. 3826 NOW or email: neroli@beyondcommunications.com

Later delete all overmatter. Sometimes doing it in two steps is easier than one fell swoop.

As novices we love a certain word, phrase or musicality. Don’t be distracted by that. Think only of your reader and shortest route to communicating your idea.

My mentor, Natalie Goldberg in Writing Down Bones, says,“when you go over your work, become a Samurai, a great warrior with courage to cut anything out....be willing not to be sentimental about your writing when you reread it. Look at it with a clear, piercing mind.”

“Clear writers have accepted grim reality,” says John Trimble that nine-tenths of all writing is rewriting...perhaps most important of all, they are sticklers for continuity. They link their sentences and paragraphs as meticulously as if they might face criminal charges for negligence.”

Do you have a robust marketing plan? How persuasive is your website, brochure copy or direct mail?

To win more business,call Neroli Lacey NOW. ++ 612. 215. 3826 or email: neroli@beyondcommunications.com