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Later delete all overmatter. Sometimes doing it in two steps is easier than one fell swoop.
As novices we love a certain word, phrase or musicality. Don’t be distracted by that. Think only of your reader and shortest route to communicating your idea.
My mentor, Natalie Goldberg in Writing Down Bones, says,“when you go over your work, become a Samurai, a great warrior with courage to cut anything out....be willing not to be sentimental about your writing when you reread it. Look at it with a clear, piercing mind.”
“Clear writers have accepted grim reality,” says John Trimble that nine-tenths of all writing is rewriting...perhaps most important of all, they are sticklers for continuity. They link their sentences and paragraphs as meticulously as if they might face criminal charges for negligence.”
Do you have a robust marketing plan? How persuasive is your website, brochure copy or direct mail?
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I’ve been helping executives transform their businesses and their lives with outstanding marketing materials since 1995. I have worked with clients in Boston, San Francisco, Dallas, Austin, Minneapolis, London, Paris, Amsterdam, Dublin and Delhi. I used to be one of the top journalists in Britain writing for The Times, The Sunday Times, The Daily Telegraph, The Independent, and more. Please visit my website: beyondcommunications.com