Schedule Feed Schools, clubs and organizations will often use feeds to communicate meeting times, places and events that might be occurring. The RSS feeds are often used to publicize events, notify community of schedule changes or meeting agendas.

Discounts / Specials Feed Retail and online stores have begun using RSS feeds to deliver their latest specials and discounted offers. Some online retailers have taken this a step further, allowing users to create their own feeds based on keywords or phrases.

For example, this service will generate a URL than can be entered into a news reader. The feed is updated each time an item is added to Amazon that meets specified criteria or keywords - Amazon Search Feed - http://www.oxus.net/amazon/

Ego / News Monitoring Companies or individuals interested in receiving headline news based on a specific brand or keyword can use RSS feeds to monitor news sources.

For example, users can use following tool to create a feed that will allow them to receive filtered news from Google News. They will only receive items related to a specific keyword or phrase they setup - http://www.justinpfister.com/gnewsfeed.php

Industry-Specific RSS Feed Uses Include: Technical professionals in specific industries have also developed RSS feeds as way to market, promote or communicate within their specific industries. In many cases, this has expanded their reach and increased communication with current and prospective customers and clients.

RSS feeds can be used by realtors to communicate time and location for open houses, announce new property listings or promote decreased mortgage rates. Content feeds can also be used by universities to communicate sports scores or event schedules. Computer service professionals can create feeds to notify clients of potential security breaches, virus risks or outbreaks. Ultimately, RSS is molded to meet communication needs of many sectors. Consider how RSS can benefit your business and supplement your communication needs.

RSS feed creation tool for publishers interested in creating fresh content - FeedForAll - http://www.feedforall.com

Rule 7 Give prospects a choice of easy ways to reach you – via email, phone, website contact form, etc. But don’t stop there. Turn some of your key benefits into hyperlinks that go to your order page or contact form.

Rule 8 Even if they aren’t interested in buying at this stage, urge them to do something. In copywriting speak, this is referred to as a “call to action”: Act Today! - Email Us Now! - Don’t let this opportunity slip by! - Take Action Before It's Too Late! A website without a call to action is one that should never go live.

Rule 9 The gold is in follow-up. FOLLOW up on leads, enquiries, sales, every communication from a client — new, past or recurring.

Rule 10 Proofread, proofread, and proofread again. Errors can easily be missed — particularly on screen (print out and read if in doubt).

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