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Most startup companies fail. In concise terms,
business plan should tell you why
Management Team believes that they will beat these odds? If
answer to this question requires detailed knowledge of a specific industry, someone not involved with
company, but with years of experience in
industry, should be asked to evaluate
Management Team's rationale.
A past employer of mine taught that if you find one lie, there are ten. If your review of
business plan uncovers one serious misstatement of a material fact, you shouldn't invest. There are other lies in
business plan and even if
one found is corrected,
others will destroy
company's chance at business success.
Limiting Risk
Assuming that
business plan withstands your Due Diligence review, you should ask yourself how will you limit your risk in this venture? The lack of a safety net is one of
major reasons that angels are becoming extinct. There is no reason to lose all of your money in a venture that proves unworkable.
Anyone who regularly evaluates business plans for angels and other investors can offer you their safety net strategy. I have mine. Other investment consultants use other strategies. If you intend to use a consultant to evaluate business plans, you should ask them about their safety net formula at an initial consultation with them. If their formula will work for you, hire
consultant and let them worry about
truth of
business plan. By
way, a good business consultant should have an arsenal of strategies that will enhance your success and limit your losses.
Insurance
Consultants charge for their work. This fact can be your first line of defense against
hordes of swindlers and flakes seeking business investment. I advise my clients to make this simple deal with
entrepreneur seeking funding. "If my advisor gives your business plan a clean bill of health, I'll pay for
review. If there is a material misstatement of fact in your business plan, you'll pay for
review. So, please remit your business plan with a check to me that covers my business plan review costs." If
entrepreneur declines to risk paying for a review, ninety nine times out of one hundred, they know their business plan is fiction.
To contact
author, email Beowulfinvestments@Earthlink.net

He has been the Managing Director of Beowulf Investments [http://home.earthlink.net/~beowulfinvestments/] since 1981 and is the Executive Director of the Global Village Investment Club [http://home.earthlink.net/~beowulfinvestments/globalvillageinvestmentclubwelcome/]