No matter what your fitness level is or what your exhibiting goals, your company will look and feel better when you regularly participate in an exhibiting workout program. To be successful, you must incorporate it into your daily marketing strategy.

Many of history’s greatest discoverers and inventers happened across their major discovery quite unexpectedly. Often, they were looking for something else. Remember Christopher Columbus set out looking for India, and lo and behold, look what he found! What are two most unexpected things that might mysteriously happen during your next exhibiting experience? Put magic into your thinking

When you ask yourself "what if" questions you stretch your thinking and plant seeds for creative new ideas. What if ghosts and goblins were to roam show floor? What if exhibit booths could fly around show hall positioning themselves right in front of your major prospects? What if people wearing special glasses were only attendees able to see your exhibit display? What if you tried this exercise? Slay a dragon

Dragons elicit fears and fears often stand in way of you doing new and creative things. So many exhibitors fear uncharted territory. You fear unknown and you fear failure. Take time to look at those fiendish creatures that hold you back from being and doing all you can before, during and after show. What dragons can you slay? Learn from others

There are countless people and situations you can learn from. The key is being open and receptive, and in essence, being prepared to be a lifelong learner. Look to past and learn from historical figures, borrow ideas from innovators, learn from others’ mistakes, use ideas from patterns and cycles in nature. Where can you look for some magical theory? Transport people to another place

J.K. Rowling performed incredible magic transporting people around world to enchanted magical world of wizards, spells and mythical beasts. In fact there is a wealth of folklore, mythology and history that shimmers beneath surface of her stories. How can magic you dream up transport your exhibiting program to another level? Go where others fear to tread

When you exercise courage to do something different, you take a risk. You have a risk muscle that you keep in shape through regular exercise. It takes courage, a pioneering spirit and a sense of adventure to overcome scary stuff and seek out unknown opportunities. How can you exercise your risk muscle? Believe in your success

Thomas Edison once said, "The value of an idea lies in using of it." Believe that creative ideas you conjure up will bring you untold successes. Now all you need do is wave your magic wand to put them into action. Which ideas will you start with? The moral of article is to never get caught without your wand, as you never know when you might need it!