Benefiting From Fourth Quarter Publicity

Written by Todd F. Brabender

Continued from page 1

HOLIDAY PUBLICITY OPPORTUNITIES If your product/business lends itself to increased holiday sales,repparttar next several weeks are a perfect time to get a product publicity campaign launched - givenrepparttar 124476 right media targets. Although many holiday issues have already been laid out for magazines, many other media outlets are feverishly seeking information/pitches on innovative stories forrepparttar 124477 holidays. Some media outlets even reorganize or beef up staff towardrepparttar 124478 end ofrepparttar 124479 year to allow for an increase in stories on products. Have your publicist help you take advantage of this increased media opportunity.

I have in fact had media outlets respond to our media release literally minutes after pitching it. Conversely, one media outlet responded to one of our releases 17 months after a pitch. (I had to askrepparttar 124480 reporter whatrepparttar 124481 YEAR was onrepparttar 124482 release!) You can definitely increaserepparttar 124483 odds with some hard work and effective media relations. That's why timing of your publicity pitch is so critical. Have your publicist get your pitch torepparttar 124484 media, allowrepparttar 124485 editorial staff to digest it a bit, and strategically and professionally "rattlerepparttar 124486 cage" overrepparttar 124487 next several weeks to generate as many placements as possible.

What we are trying to do is plant seeds in media outlets' editorial garden so they will bear fruit -- inrepparttar 124488 form of articles/show placements -- continuously overrepparttar 124489 next several weeks and months. Likerepparttar 124490 plant that comes from a seed, publicity placements can also grow roots and lead to other arterial media placements in other media outlets. Givenrepparttar 124491 right tending,repparttar 124492 publicity seeds you plant overrepparttar 124493 next few weeks will indeed germinate and you'll reap a wonderful harvest for your business now and intorepparttar 124494 first quarter of next year.

Todd F. Brabender Spread The News Public Relations, Inc. Generating publicity & media exposure for innovative products/businesses/websites. (785) 842-8909 todd@spreadthenewspr.c

10 Super Ways To Promote Your Web Site Offline!

Written by Larry Dotson

Continued from page 1

7. Have some jackets printed with your web site address and other business information. Give them away to family and friends. When it's too cold for t-shirts, you can wear jackets.

8. Have some duffle bags made with your web site address and other business information. Give them to family and friends as gifts or use them when you travel.

9. Have some pens imprinted with your web site address and other business information. When you are done filling out your check or signing receipts leave it there forrepparttar next person to use or keep.

10. Have some mugs imprinted with your web site address and other business information. Use them when you have company or give them away to friends and family as gifts.

Larry Dotson 3478 Hypnotic Words, Phrases And Sentences That Can Make You Rich!

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