First, define your market and determine their need. Then create product to fit need (market). In process if need happens to hit their "hot button" (passion)...that's all better!

Which brings us to another point...passion or enthusiasm. Enthusiasm is not only exciting, it is contagious! Use it in describing/marketing your products. Your buyers will get caught up in it. Your buyer may delay buying on "need", but "passion" requires instant gratification!

In this age of "instant gratification" people want information that gives answers...right now. The Internet, e-books and e-booklets are all excellent sources for marketing your information...instantly.

E-books and e-booklets,even printed booklets, by their very nature are designed to be short and to point. This gives your buyer a clear, quick and precise message (instant gratification).

People love solutions. Let your readers know you solve their problems, you solve them fast and you can solve them....now.

Buyers will find it difficult to say no when you have given them an exceptional reason (benefit) to say....yes!

But here's critically important part: Stop advertising your actual product.

I know. It sounds crazy. But you'll do 100 times better by advertising your free offer instead. The sales will come later from your ezine follow-ups as your subscribers come to realize that you are sincere, that you can be trusted, and that product you are promoting is top notch.

-*Third*, market your offer aggressively. Success takes more than posting at FFA's, classified sites and exchanging some banners. Don't wait for your prospects to come to you. Get off that acorn and actively pursue them.

Today, best results by far are coming from targeting your prospects through ezine ads, pay-per-click search engines, and publishing your own newsletter.

-*Fourth*, you need strong "back-end products". Once you've won that customer's trust, he or she will buy from you again … and again … as long as you continue to "deliver" what you promise.

So, use these 4 marketing essentials to get off that acorn and head on up your tree. Get aggressive and take action. It's a challenge … and it's work. But it's also fun and rewarding.