We suggest you carefully study their work, word for word, read their newsletters and glean as much information as you can from their materials. You simply won't get a better or more valuable copywriting education anywhere. Here are links. Enjoy!

Gary Bencivenga: http://bencivengabullets.com/

Gary Halbert: http://www.thegaryhalbertletter.com

Dan Lok: http://www.quickturnmarketing.com/

Changing customers from being a one or two item purchaser to purchasing several products can increase your bottom line tremendously. With a bit of vision and creativity, one basic service can open several opportunities. Most businesses can take their basic product or service and expand into other offerings. What are your current offerings? Are there other products and services you could develop that are consistent with your market and your company vision?

This is where you can create an incredible backend list of possibilities. Once you think about other offerings, what are some new avenues you could open? Is it possible to partner with other companies where you could offer each other’s products and services?

Here are some possibilities:

Car dealerships offering a year’s worth of car washes or oil changes at a discount Hair salons who sell facials or nail services Pet shops selling grooming services Restaurants who provide recipe books Chiropractors and Massage Therapists who promote their services

As you plan for coming year, include methods for keeping in touch, developing a list of companies you can partner with and increasing strategies for gaining and maintaining top-of-the-mind awareness for your customers.

Marketing is about timing. Just because you contact a client today does not mean they are in market to buy today. However, if you keep in regular contact with them, when they are ready to purchase, there is a good chance you will be one they call.

Today’s customers are busy. New choices are thrown at them every day. Keep your name on top of their list by consistently reminding them of their great experiences with your company. Great marketing systems will help you gain and retain customers.