Behavioral Economics? What's That?

Written by Steve Gillman


Continued from page 1

The applications of this fallacy are obvious, if you look. For example, perhaps rather than giving away tickets to those "get rich" seminars,repparttar organisers would get better attendance by putting their "$100" tickets on sale for $3. Just having paid something makes people more likely to attend, withrepparttar 136894 added bonus of getting some money up front.

Extremeness Aversion

People avoid extremes. Given a choice of televisions costing $300, $500, and $700, for example, not many chooserepparttar 136895 $700 one. But if you add a $1200 television to their choices, more will then chooserepparttar 136896 $700 one, because it is no longer repparttar 136897 most expensive one.

The last example suggests some obvious applications of this new science of behavioral economics. In fact, if you look closely atrepparttar 136898 information coming from these studies, you can find a lot to help your sales and marketing efforts. You'll find more results of these studies in Behavioral Economics: Part Two.



Steve Gillman has been studying every aspect of money for thirty years. You can find more interesting and useful information on his website; http://www.EverythingAboutMoney.info


ETO ERP Quotations Simplified by Encompix Configurator

Written by Roger Meloy


Continued from page 1

Accordingrepparttar Eric Binning at Encompix, “By automating sales and engineering tasksrepparttar 136871 Encompix ETO Configurator helps speed up response to quotation requests, free up engineering personnel, decrease errors and rework, and reduce overall lead time.”

Encompix (www.encompix.com) has filledrepparttar 136872 manufacturing software requirements of Engineer-to-Order companies since 1992. The company name reflects our commitment to developing business application solutions that encompassrepparttar 136873 complex areas of project-based and job-based manufacturing.

Encompix provides ETO manufacturers with a competitive advantage by improving bottom line results.

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