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Jump ahead to later 90's and Internet is just coming into play as a business medium. I'm personally aware of several companies which made themselves appear much larger than they were. How? Primarily by putting up pictures of their "office" building on their company website. The pictures they put up however, weren't actually their offices. They were in an apartment, or basement in reality. But pictures showed gorgeous, upscale office buildings. They made themselves look much bigger and successful than they actually were.
And today we have thousands of one page websites which tout accomplishments of their owners. These websites make many claims and sometimes those claims are hard to believe.
You see, there really are consultants in this world who make several thousands of dollars for seminar presentations. But those consultants usually have a corporate style, polished website. You can tell as soon as you get there that they've spared no expense in getting site professionally done. You'll find links on site too -- links to corporate and/or consultant information, links to additional resources, links to recent and upcoming seminars. There are links to their books too of course, and sometimes these links lead to Amazon or publisher's site. If book is electronically published, you can even buy it right on site. The point is though: there is detailed information there, not just sales hype. In short, there is supporting evidence that they are who they say they are.
History shows us that people can be fooled into thinking world is coming to an end just from a radio show. History shows us that people will believe a book is wonderful even when they've never actually seen it themselves. History has shown us that what you think you see or hear is not actually what you've seen or heard.
So, when you land on one of those slick, one page sales hype Web sites. Before you spend your hard earned money, stop and think a bit. Is person behind site more likely telling whole truth -- or skewing it in a way that will make you believe what they want you to believe?
Kathy has been a successful freelance writer and small business owner since 1997. Find her Palm Pilot articles and reviews at http://www.PalmPilotFiles.com, Cool gadget articles and reviews at http://www.TheGadgetFiles.com, and book reviews at http://www.EBookCritique.com