Continued from page 1
# 3 - Smile No need to get carried away, you don't need a big cheesy grin, just a pleasant open face that doesn't frighten people away. I meet so many people at different business functions and some of them look so unfriendly, they scare me to death.
# 4 - Use names Use
customers name as soon as you can but don't over do it. Business is less formal nowadays however be careful of using first names initially. It never fails to amaze me
number of salespeople I meet or talk to on
phone, who don't tell me their name. Make sure your customer knows yours and remembers it. You can do
old repeat trick - "My name is Bond, James Bond" or "My name is James, James Bond"
# 5 - Watch
other person What does their body language tell you? Are they comfortable with you or are they a bit nervous? Are they listening to you or are their eyes darting around
room. If they're not comfortable and not listening then there's no point telling them something important about your business. Far better to make some small talk and more importantly - get then to talk about themselves. It's best to go on
assumption that in
first few minutes of meeting someone new, they won't take in much of what you say. They're too busy analysing all
visual data they're taking in. # 6 - Listen and look like you're listening. Many people, particularly men, listen but don't show that they're listening. The other person can only go on what they see, not what's going on inside your head. If they see a blank expression then they'll assume you're 'out to lunch'. The trick is to do all
active listening things such as nodding your head,
occasional "UH-HUH" and
occasional question.
# 7 - Be interested. If you want to be INTERESTING then be INTERESTED. This really is
most important thing you can do to be successful at selling yourself. The majority of people are very concerned about their self-image. If they sense that you value them, that you feel that they're important and worth listening to, then you effectively raise their self-image. If you can help people to like themselves then they'll LOVE you. Don't fall into
trap of flattering
customer, because most people will see right through you and they won't fall for it. Just show some genuine interest in
customer and their business and they'll be much more receptive to what you say. # 8 - Talk positively. Don't say - "Isn't it a horrible day" or "Business is pretty tough at present" or any thing else that pulls
conversation down. Say things like (and only
truth) - "I like
design of this office" or "I've heard some good reports about your new product". # 9 - Mirror
customer This doesn't mean mimicking
other person, it just means you speaking and behaving in a manner that is similar to
customer. For example, if your customer speaks slowly or quietly, then you speak slowly or quietly. Remember people like people who are like themselves.
# 10 - Warm and friendly If you look or sound stressed or aggressive then don't be surprised if
other person gets defensive and less than willing to co-operate. If you look and sound warm and friendly, then you are more likely to get a more positive response. This isn't about being all nicey-nicey. It's about a pleasant open face or a warm tone over
telephone.
Before we can start to get down to
process of selling our product, our service or our ideas then we need to be as sure as we can be - that
customer has bought us and that we have their full attention.
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