Before the Business Plan

Written by Ellen Zucker

Continued from page 1

Or, maybe your business is such that sales fluctuate duringrepparttar year. How will you make it throughrepparttar 142508 lean months? Can you handlerepparttar 142509 uncertainty?

So, how do you find information?

First, if other people provide services similar to yours, talk to them. You can gain a lot of information quickly. Their answers to your questions will save you a lot of legwork and open your eyes to factors you may not have considered.

You can find them through trade associations, schools, word-of-mouth. Ifrepparttar 142510 locals are reluctant to share information - perhaps because they see you as direct competition, consider finding similar people in a different locale.

Second, createrepparttar 142511 information you need.

Mimic and simplify whatrepparttar 142512 'big boys' do. Reduce their methods down to a level that is practical and affordable.

For example, perhaps you want to survey potential clients and customers to get feedback.

It will probably be neither affordable nor practical to commission a focus group. But you may be able to speak to potential targets informally or use direct mail to send a simple survey.

Eventually you'll have to 'put your toe inrepparttar 142513 water.' Try it out in a small way - so you won't lose much if it doesn't work - and observerepparttar 142514 results. Then experiment and modify as needed. Once it works to your liking you can plunge right in.

This approach, known byrepparttar 142515 technical term "trial and error" can be applied to any facet of your business.

After all, evenrepparttar 142516 largest producers test market new products before rolling them out.

Put some parameters around your efforts. Decide, in advance, how much time you want to allow and how much you want to budget.

Then test, test, test.

Use trial and error for every aspect of your business. Experiment with different ways of packaging your services, different rates and prices, different types of marketing, etc.

You'll soon find that certain approaches work better than others. Eventually your data will suggest your strategies.

And then you'll be ready to create your business plan.

Ellen Zucker's website is designed to help the creative sole-proprietor earn a living and have a life.


Written by Joseph Then

Continued from page 1

Before hiring a mystery shopper make sure to inquire aboutrepparttar services thatrepparttar 142470 shopper has in hand, dorepparttar 142471 research well before hiring. Conducting an audit ofrepparttar 142472 employees is a tough job as it is mandatory that they do not get prior information regarding this exercise otherwise they will not present their true picture atrepparttar 142473 time of scrutiny.

A store manager keeps a vigil on his employees while they deal withrepparttar 142474 customers in person and overrepparttar 142475 phone. This often makesrepparttar 142476 employees nervous and they become inadvertent under pressure. Instead a mystery shopper brings outrepparttar 142477 true picture ofrepparttar 142478 employees as they perform naturally. This helps to locaterepparttar 142479 fault andrepparttar 142480 drawbacks of each and every employee perfectly which subsequently helps in improving customer satisfaction. Sometimesrepparttar 142481 customers inquire aboutrepparttar 142482 products overrepparttar 142483 phone before coming torepparttar 142484 store. In this situation,repparttar 142485 employee’s ability to converse with them overrepparttar 142486 phone, in order to convertrepparttar 142487 caller into a potential customer, mattersrepparttar 142488 most. To locaterepparttar 142489 faults ofrepparttar 142490 employee, some fake calls are required, and only a professional mystery shopper can do it. A store can availrepparttar 142491 same kind of services provided byrepparttar 142492 companies forrepparttar 142493 product distribution and marketing. Mystery shoppers are hired byrepparttar 142494 companies to find out whatrepparttar 142495 customers think aboutrepparttar 142496 new product that hitsrepparttar 142497 market.

Mystery shoppers are known by many names like virtual customers, evaluators in disguise and spotters but they solve only one purpose of enhancingrepparttar 142498 customer service of a store and increasing its sales.

Joseph operates an online resource providing mystery shoppers an avenue to locate more companies to hire them for mystery shopping tasks.

You can read more about the resource at:, the place for Mystery Shopper Resource

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