4. Are you providing payment options? This one is easy. You may be bringing in leads, but no one is buying. Why? It's often your payment options. If you only accept PayPal or snail mail orders your doomed on Internet. The fact is that 95% of online buyers will use a credit card to make an online purchase. If you are not accepting this form of payment, it's time you did.

Many business owners resist credit card avenue because they think process to a merchant account will be long, tedious, or frustrating. These days that is just not so. Accepting credit cards has never been easier and process is quick and painless. The best part is that your business will propel itself to next level of profits and your website will suddenly go from amateur to professional in status!

5. Is your message clear? Are you marketing messages clear? Do they make sense to what you are selling? Will reader understand within 2 seconds what you are offering? Although every ad must include a certain level of sales psychology, keep in mind that today's consumer is smart and busy. Make sure your message is clear or your one click away from trash bin.

6. Are you over-hyped? This has been taught over and over again, yet email boxes around globe are cluttered with hype. Hype does one thing and one thing only, it irritates. It tells consumer they are too stupid to "get your product". Speak intelligently to your target buyers. Answer only question they care about; "what's in it for them?"

7. Are you following through? Lastly, follow through. All leads in world won't do you a bit of good if your follow through slacks off. Remember that you have put in hours of hard work for those leads. Follow through with each one and put yourself in front of your buyer to explain benefits and answer questions. Great follow through techniques equal increased sales.

Marketing campaigns take time to work and patience to tweak. All too many business owners throw their business away without giving it time to mature. Allow each process in your promotional strategy to "grow up" and allow yourself patience to let it evolve. In time, you will notice remarkable gains and valuable lessons that can be utilized time and time again.

The second part of #2 equation is to increase dollar amount (not price) of what your average customer spends.

Here's an example. As you might know by now, one of my clients is a chain of hair salons in South Florida. We evaluated their current prices and compared them to their competition and services. Realistically, we felt prices were high enough. So that led us to look at increasing average dollar amount each customer spent. The current average was $26. After rolling around many ideas, we finally came up with an added service called "Hair Spa." For an additional $10, customer got a hair spa, which consisted of a deep, deep conditioning that took an additional 20 minutes. Roughly 30% of customers accepted offer on first run. Especially when hair stylist told them they really needed it! This is also called upselling.

That leads us to #3. Get your customers to buy more often.

Here are best ways I know:

Always keep in contact with your customers. That could mean by a newsletter or email with a special offer for a limited period of time, or introducing a new product that they just have to have! Or new product is limited (you only have 100). Or tell them benefits of owning XYZ product, or using it more often. Give them a reason to come in by offering a contest month of ______, or for only a couple of weeks. The key is to jolt them to come in before they normally would.

Now that you've evaluated only three ways to get more cash flow into your store, you can "get crazy" with all those great ideas how to do it!