Bedroom Marketing

Written by Len Dozois


Continued from page 1
attempt to "makerepparttar sale" without any regard forrepparttar 120464 other party feelings, or state of mind. Not only was it high pressure, but it held his offer out in a negative fashion when he said

"Send an email to (deleted) and see HOW MUCH IT WILL COST YOU with mine."

Sheesh, at least he could have said "how LITTLE it will cost you."

What he did wasrepparttar 120465 equivalent of saying:

"Honey, I'm home and I'm dirty and sweaty and I had a garlic and onion sandwich which I'm still burping up every five minutes.

Take off your clothes and jump into bed because I really want you and I know that you want me too
."

Sure, that's a home run proposition waiting to be hit out ofrepparttar 120466 park.

  • He assumed that his prospect was inrepparttar 120467 mood to "buy" and did not give them any other option but to say "Yes" or "No" when a "maybe later" would have given yourepparttar 120468 results he was seeking.

    In fact, he really didn't give them any option at all when he said
    :

    "Send an email to (deleted) "

    No one in their right mind is going to respond to an offer from a total stranger and give that stranger their email address. It's no wonder he didn't make any sales.

  • He didn't take any time to build a rapport. He tried (and failed) to pull off a slam-bam-thank you-m'am (or whiz-whirr-thank you sir) and fell flat on his face. Try walking up to someone in a bar and saying "Hi, are you hungry or horny" and see how well you do.

  • He failed to build an excitement level over his product or service. He didn't even build a mild curiosity level. In fact, his letter doesn't even rate a twitch ofrepparttar 120469 right eyebrow.

  • Hmmm, does all of this sound familiar? I wonder what would happen if he tried that on his spouse when he arrived home from work? No nookie there I'd bet, and no sale from his ad either.

    I see so many people fail in their attempts to advertise their product or services. A lot of them tellrepparttar 120470 same story as Mr. No Nookie inrepparttar 120471 example above. Keep this in mind -- Even thoughrepparttar 120472 Internet offers an instant medium for reaching people all aroundrepparttar 120473 world,repparttar 120474 basic laws of sales have not changed. In order to closerepparttar 120475 deal you must:

    1. Eliminate any high pressure attempts to makerepparttar 120476 sale. Stop using hype and, for Pete's sake, use repparttar 120477 exclamation point sparingly! Not only is an educated prospect more likely to buy, but they are also more likely to refer others to your site, and they are more likely to respond to future offers that you make to them.

    Giverepparttar 120478 customer an option of saying "No". Some truly interested prospects just won't be able to buy right now for a variety of legitimate reasons. Make sure that you offer themrepparttar 120479 opportunity to join your e-zine or newsletter, or sign up for an autoresponder series. Do something that gives yourepparttar 120480 opportunity to stay in front of that customer until they are ready to say "Yes".

    2. Go slowly and get your prospect intorepparttar 120481 mood to buy. Don't rush in there and yell "Give me your money". Takerepparttar 120482 time to determine whatrepparttar 120483 reasons are that someone will buy your product and weave those reasons into a word picture that elevatesrepparttar 120484 prospect's curiosity and enhances their buying mood.

    3. Build a rapport with your prospect. People want to be talked to, not at. Show them that you are a friend and a expert in your field by EDUCATING them and not SELLING them. Combine this step with step #2, and you can write as long of a sales letter as you need (but not ONE WORD LONGER) without fear of losingrepparttar 120485 truly interested prospect.

    4. Create a level of excitement over your product or service by explaining how it's going to change their life, or save them money, or make them look more attractive, or whatever your USP (Unique Selling Proposition) is..

    What works inrepparttar 120486 bedroom works inrepparttar 120487 market place. Try it!



    Len is a professional copywriter and Internet marketing consultant. Visit his site at www.CopySurgery.com


    13 techniques that boosts the power of your Resource box!

    Written by Radhika Venkata


    Continued from page 1

    6.Don't keep your affiliate links inrepparttar resource box. Some how people don't like clickingrepparttar 120463 affiliate links. Use redirection scripts or services. More information on hiding your affiliate links: http://www.webmasters-central.com /siteprotection/affiliatelinks.shtml

    7.If you want to keep few lines about your product in your resource box,Always those should berepparttar 120464 benefits of your product.People loverepparttar 120465 benefits notrepparttar 120466 features of your product.

    8.DON'T use hype words like 'Million bucks over night, 50 million visitors...Guaranteed' etc.

    9.If you are promoting specific product through your resource box, then linkrepparttar 120467 web page that directly takesrepparttar 120468 reader to that specific product page.

    10.If you want to displayrepparttar 120469 charge for your service, then tell it inrepparttar 120470 lowest possible value. Instead of '$25.00 per month', you can write it as 'Less than 85 cents a Day!!'

    11.Try to put related URL inrepparttar 120471 resource box.For example if you are writing article on search engine optimization and if you keep a ebook compiler product link, expect low click thru.If you don't have a related product always you will be having your ezine or any other mailing list links for getting subscriptions.

    12.Always highlight one or two words in your resource box with Caps,quotations,* signs etc.

    13.Last but not least is DON'T forget to keep your resource box before submitting your article.



    ------------------------------------------------------------------------ Radhika Venkata Subscribe to 'iNet Marketing Ezine' which is completely focused on Internet Marketing. Receive FREE Ebooks with Resale rights! http://www.webmasters-central.com/subscribe.shtml FREE Ecourse :: 30 days Solid work out to increase your online profits! http://www.ebooks-world.com/ecourse/index.shtml -----------------------------------------------------------------------


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