Continued from page 1
After you have figured out how to set up a site and joined some affiliate programs, make an announcement in your office that you are willing to help any of your co-workers to do same. By helping your co-workers to set up their own sites and instructing them about affiliate programs, you will be establishing more awareness and support for your program.
You should be publishing a monthly newsletter to your affiliates that includes mission critical news, tips, success stories, and co-marketing plugs for complimentary affiliate programs. Send your newsletter to every affiliate, as well to all of people in your company (if your company climate permits).
Organize company behind your program The results for your affiliate program will be very tangible, so show that qualitative and quantitative information with everybody. Don't be shy about tooting your own horn, because nobody else is going to do it for you.
Broadcast those affiliate milestones to your company at staff meetings and make them ask themselves, "How did we ever operate without affiliate program?" When you get positive feedback about program, share it with everyone. As Oscar Wilde once said, moderation is a fatal thing, nothing succeeds like excess.
It's impossible for you to find every site that may become your next great affiliate. So ask around office for co-workers to refer potential affiliates to you. Their job is also to work with Dot Coms in your industry, so they likely know some gems that you have not come across.
Also encourage suggestions about overall program - send details of program to everybody from receptionist to CEO and ask for feedback. Voila - you've got company interested in your job and you've got some additional questions for affiliate FAQ.
You will find that internal support is imperative to success of your affiliate program. Not only will it make your life and job more pleasant, but it will also assist you in perfecting your program.
Shawn Collins ClubMom Affiliate Manager firstname.lastname@example.org 646-435-6513