4. Offer free chat from your web site. If you want to be a resource, offer people opportunity to chat with other like minded web surfers at your site! To add chat to your web site, try DiscussWare for free. This great product adds chat to your site and is easy to set up. For a nominal fee you can upgrade to Discus Pro. To learn more or to add DiscussWare to your site visit this URL: http://www.discusware.com/discus/

5. Use your newsletter or e-zine to get people to return to your site. If you have added new information to your site and you don't have a "What's New" page, then list "What's New" in your newsletter or E-zine. If you don't have a newsletter or E-zine, you can learn how to start one by visiting this page at our site. http://www.emarketingman.com/newsletters.htm

If you do have a newsletter, include links back to location of relevant text or information in your site. If someone clicks through, they are very likely to look around and see what else you have added since last time they were there.

In summary, it is a shame to have hundreds or thousands of qualified people come to your web site only never to return! Use techniques we have list and you will get those qualified web surfers to come back again and again!

Refreshed Content

When possible, up-date content on your site. If content is exactly same as last time that user viewed your site, why should they stay? Furthermore, why should they return again if they believe sites content will be exactly same as when they left. Also, try and be consistent on your up-date schedule. Whether it is daily, weekly, or monthly, user knows when to return for sites latest content.

Multiple Deliveries of Content

Offering content to be deliverable to their email account is a definite luxury that many web site visitors may definitely take advantage of. If you have multiple topics of content, you can offer option to select which topics they are interested in receiving instead of all of content at once. The key here is to give user control of content they are seeking.

Feedback to Improve Content

There is no better market research that insight from your site visitors. Make sure your web site has open channels of communication to allow visitors to let their opinion be heard. As with any web site, you should always respond promptly to suggestions or at least make note that all suggestions will be reviewed and taken into consideration.

Allow Visitors to 'Spread' Content

"Recommend a Friend" or "Send this Page" are very good features to have on a web site. It makes it quick and easy for users to spread word to friends and colleagues. You may also consider inserting a link "Print this Page" to further assist users in displaying your content