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When possible, up-date content on your site. If content is exactly same as last time that user viewed your site, why should they stay? Furthermore, why should they return again if they believe sites content will be exactly same as when they left. Also, try and be consistent on your up-date schedule. Whether it is daily, weekly, or monthly, user knows when to return for sites latest content.
Multiple Deliveries of Content
Offering content to be deliverable to their email account is a definite luxury that many web site visitors may definitely take advantage of. If you have multiple topics of content, you can offer option to select which topics they are interested in receiving instead of all of content at once. The key here is to give user control of content they are seeking.
Feedback to Improve Content
There is no better market research that insight from your site visitors. Make sure your web site has open channels of communication to allow visitors to let their opinion be heard. As with any web site, you should always respond promptly to suggestions or at least make note that all suggestions will be reviewed and taken into consideration.
Allow Visitors to 'Spread' Content
"Recommend a Friend" or "Send this Page" are very good features to have on a web site. It makes it quick and easy for users to spread word to friends and colleagues. You may also consider inserting a link "Print this Page" to further assist users in displaying your content
Damian Bazadona is President of Situation Marketing (http://www.situationmarketing.com), an Internet consulting and strategy company. Prior to forming Situation Marketing, Damian served as the Chief Marketing Officer for Cyber-NY Interactive and now serves as an advisor to the company